Mind boggling! The entire business landscape is going through a metamorphous of sorts…nothing is business as usual anymore! Really, nothing is!

I see business sector after sector old standby

A good part of being successful has to do with character and what being successful means to YOU.

Character shows up in those little things most take for granted like keeping your word especially when it’s inconvenient, taking personal responsibility even if it cost you, returning phone calls, looking out for others well being before your own.

Basically, the way I see it is business success in this new economy will depend largely on your intentions, your motives. That is the way it used to be and that is how it should be in my books.

Everyone gets it you…

Just look at these recent numbers!

It doesn’t take a professor to see the immediate future is ripe for beginning to think about how you are going to connect with today’s incredibly connected mobile consumer.

Just looking at this snapshot of numbers you can see why you need to start adding mobile marketing to your strategy.

- 82% of all adults have a cell phone
- 58% of all adults send or receive text messages (7-in-10 of cell phone users)
- 27% of all adults have sent or read a text message while driving (1/3 of…

Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society; yet, only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products, according to the 2010 Cone Shared Responsibility Study.

65% of Americans’ Believe Business Should Lead in Social Good

Saw a post today on one of the blogs I read where the reader had this idea he was going to offer to manage social media for small to medium size businesses by outsourcing it in India or Malaysia.

He indicated a busy businessman would pay $20 month to have their Facebook, Twitter, Plaxo or Bebo account updated, messages replied and so on and this would be way cheaper than hiring a new employee in-house or contracting independent U.S workers.

Sounds reasonable right? Well I guess it is if you want a…

Interesting question Ad Age posted in a poll this morning. So curious me logged in, cast my vote which was a (NO) then found the results to be exactly what I thought it would be.

This was the poll question…Do you care about Cannes?

Here is what the results were at noon (CST) on June 23rd…

I’m sure I’m going to hear it over this but to me this is a prime example of how out of touch many advertising, marketing, PR agencies and departments are concerning today’s new business era. Close to…

I decided to address this topic because I have begun to hear more and more the advice “your business doesn’t need a website anymore”.

This has stemmed mainly from the fact social media opportunities are powerful marketing options today.

My concern with this is someone in business may think these self proclaimed digital marketing experts preaching this point of view really know what they are talking about. Some do for sure…but I find that loads of them don’t.

To suggest a business does not need to have their own business website real estate clearly indicates to me this person has…

I just read a great article by Jay Deragon on Digital Nashville and he talked about the astonishing fact that so many who are in business today don’t really know what is going on in this “New Business Era”. He posted this very interesting chart that gives you a great snapshot of just how fast things are changing when it come to your customers behavior. Check out Gary Hayes Social Media Count below.

Oh, also bookmark Jay’s website while your at it. He has a great forward thinking mind!

Also, while you are at…

Consumers are more likely to read and act upon online advertising than they were a year ago, according to Opinion Research Corporation.

Every type of online advertising scored better with consumers in 2010 than a year ago.

Consumers say articles that include brand information are the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links.

Article-based advertising was preferred by 53% of respondents who said they are “very likely” or “somewhat likely” to read and act upon the material.

Coveted demographic groups are even…

Ning the well known free social network service used by 2.3 million businesses and organizations on the web is shutting down its free service and it’s reported they have laid off 40% of their staff.

Sad to see these folks lose their jobs for sure but on the other hand I think this is a great wakeup call for those who depend on using custom social networks in their business strategy.

This is one reason I believe placing your most important digital assets in someone else basket is NOT a wise strategy. If you realize the…