Fired up my Twitter this morning and checked what the hot topics of the day were and my goodness…#unfollowdiddy was really buzzing!

So I decided to check out what was going on and lo and behold, many fellow tweets were voicing their not so nice things about P Diddy (Sean “Diddy” Combs).

See for yourself…

#unfollowdiddy is trending so I read his tweets. He’s less of a jerk than I expected, but arrogant as he**. Twitters taking him down a peg.

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Good

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Twitter tweets were buzzing today about their frustration and anger with Old Navy’s $1 Flip Flop Day.

Apparently the marketing gurus in this company (and most other corporations for that matter) have not taken into consideration every move they make…we are watching them…and Twittering!

All over the country people were Twittering about their unhappy experience in “real-time“.  This is the power of the Social Network folks!

It’s for certain, many folks on were not happy campers. Just look at some of the comments I saw coming across Twitter…

one dollar flip flop

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It’s just about a no-brainer to know if you are in business today you better have a web presence…most likely starting with a website.

What is not common knowledge is most businesses (large and small) do not control these precious assets nor do they spend much time planning, strategizing, and nurturing the birth of their digital jewels.

If that were not shocking enough…very little if any attention is given to the ongoing marketing efforts and strategies that will now be needed once they have a presence online. Nor is much attention is given on how they will integrate their digital…

Good post by Seth Godin which is simple but true regarding promoting and spreading the word about your business in today’s economy.

A recent research report which was aimed at determining the state of small business website and online advertising spending points out…

America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online.

Here is the kicker, many Marketers don’t understand about small businesses though. The report also indicated more than two-thirds…

STRATEGY ONE – Strategy is King…Status Quo is Dead!

Of all the things that entrepreneurs and small business owners fail to do, one of the most serious is strategic marketing planning. Strategic marketing planning in today’s marketplace IS the most important thing you should do. A Strategic Marketing Plan is a management tool that determines which steps to follow, and the methodologies and times to reach certain objectives. Gone are the days where marketing planning is an isolated activity! It has to be perfectly linked to the rest of the business functions (First contacts, billing, assistants/virtual, production, personnel, etc.)

STRATEGY…

Because understanding what is going on with people and technology is critical for any business strategy today, I would like to share some information that reveals theory on where the web (3.0 & 4.0) is going and why that is important to consider.

The truth is we (people, your customer) are the web and we always have been! But technology has empowered us to connect with one another like never before…and this is just the beginning.

Here is a informative map on the convergence of technology and social connections…

After reading a blog post by Seth Godin today discussing the first question every web designer must ask I said, amen Seth…but there is an even more important question that needs to be asked in my opinion that really starts with the client NOT the web designer.

I have had a web development company for over 13 years now and have been a digital marketing consultant before it became cool One of the greatest web presence problems I have encountered when it comes to designing a web site is…