Even though many businesses are jumping on the Twitter and Facebook bandwagon…they are finding they are on the outside of the bulk of conversations and not having the so-called instant success many of the Social Media gurus are promising. That is partly due to the fact businesses still think Social Media is just another form of advertising!! So how do they typically approach this? Well for the most part, they are still using the ‘old advertising model’ of shouting at people to get attention and conducting one way conversations about themselves, their brand, their great deal, and blah, blah, blah.

That is completely opposite of the way real live humans (consumers) converse and this certainly applies when it comes to social media. Conversations between people are two way. That is if you are really interested in connecting with people instead of just selling ‘at them’.

Marketers, businesses, and brands that are still pushing themselves on folks are being completely ignored and grouped with all the other annoying cyber noise class. Talking at your potential customer is OUT! It takes two way engagement to even get in the conversation game in the social media realm let alone influence someone to buy from you. Far too many believe they can just show up and Facebook friends will be eating out of your hands or Twitter broadcasts will ensure the masses come running. This is so far from the truth it’s sad.

Anyone selling you on the idea you can use cutesy or clever ads, quotes of the day, last minute deals or any other midway type of shenanigans to incite the masses to word of mouth you along like the greatest new ice cream flavor ever is just flat out lying to you.

People are talking! There is no doubt about that and this is what you want them to do about you. In my opinion, the social media platform is one of the greatest things that could ever have happened to businesses today if you understand what it really is, how to use it, and respect the people using it.

A perfect example of the incredible opportunities made available via social media is just this week Mashable.com reported on Facebook’s 500 million member milestone! That’s just amazing. One online application has managed to attack a cyber hangout of 500 million members and growing!!

Facebook 500 million

When it comes to Twitter, it’s also a powerhouse as well! Courtesy of Huffingtonpost stats as of the end of April this year check these few facts out…

• Twitter now has 105,779,710 registered users.
• New users are signing up at the rate of 300,000 per day.
• 180 million unique visitors come to the site every month.
• Of Twitter’s active users, 37 percent use their phone to tweet.
• More than 40% of all tweets start with @, which means they are directed at someone.
• 85% of Tweets are original and not re-tweets of other messages.

If you are in business, you MUST be in the social media space if you want to be taken serious and compete in this new business era. However…there is a right way to do it that can put you on the path to long term success. I’m telling you up front though, it’s not a quick BAM here I am kinda marketing thing. Expect it to take lots of smart work! And be clear here, Social Marketing Is Not For the Lazy, the Greedy, or the Arrogant. It not only takes smart and hard work to be successful in this sphere, but it also takes the RIGHT strategy, planning and execution. See more on this “Useless Social Media Plans” from my colleague Jay Deragon over at Relationship Economy.

Want Social Media Marketing to work for you?

Well you better get in tune with the right information flows that give it to you straight and truthful. Really take the time to identify who you want to have as customers and start talking to them. The best place a business can start the transformation they must embark upon in order for any of this to make sense or even work for them is to consider your motives and intentions for being in the social sphere in the first place. Yes, I get it…you are in business to sell, to make a profit. That is understood and expected by even your customer. But what worked in the past does not work now. This is really an age of connectedness like never before and people don’t want to be connected to fakes, wanna-be’s, get rich quick quakes, ‘get more eyeballs’ types, or the socially irresponsible and so on. They want and demand to be connected to the real deal. And when they read your mail (in the conversations you have socially) and see you are the real deal…they will gladly share you with their sphere of influence and on, and on. Powerful, but it can be unsettling if one of your business values is not integrity. Integrity is at the core of meaningful conversations and relationships online and off. Always had been…always will be.

Wow! What a sad situation our country is facing as we prepare to celebrate and enjoy the freedoms that have been purchased and ransomed for us today on the backs of many a fine American. I thought to myself, “Is this our story for 2010 and on?”

The article went on to say “even though we’ve gained about 600,000 private sector jobs back, we’ve got nearly 8 million jobs to go,” said Lakshman Achuthan, managing director of Economic Cycle Research Institute.

The article went on to point out; it would take the creation of 10.6 million jobs immediately for the same percentage of the population to be working as was the case three years ago. Many of the workers who have lost jobs were in industries that are not likely to recover their former strength. They are predicting that as many as half of the people who lost their jobs will have to find something else to do.

This is very disturbing news. Millions of folks who have lost their jobs are not going to be able to find jobs in their line of work so they better figure something else out, right?

Ok, well I ask myself… what can be done about this? Are we just going to throw up our hands and except this? How are we going to turn this mess around? Are we going to wait for the government or big business to “bail us out”…again? Whatever good that did!

I THINK NOT!!

While I don’t pretend to have all the answers I do know a thing or two about entrepreneurship, small business and this New Business Era we have been sucked into!

I know they are right when the Foreman says these” jobs are going boy and they ain’t coming back”.  Those dinosaur industries and companies are falling like flies and more are to come. Much more judging by the way they are not willing to enter in to this new digital age and 21^st century marketing!

I know the golden egg for economic recovery and stability in this country is in the rise and well being of entrepreneurs and small business.

I know there are incredible opportunities for ANYONE to be in business for themselves doing what they love doing like never before! The internet and social media has knocked the feet out from under the gatekeepers. You can go in there and get yours now!

I know if we (the average everyday American) would support and commit ourselves to conduct the majority of our business transactions with entrepreneurs and small businesses across this country we would not only start money flowing into our communities again but we would see lots of jobs being created.

I know the internet and social media can and will facilitate the needed handshake where we tell one another about small businesses in our circle and community that are providing great products, services and customer appreciation and we recommend them to our friends and family to support them.

I know entrepreneurs and small business can beat out the big boys hands down, every time, on quality, price, creativity and service to make us want to transact with you…so Do It.

I know we all (both those of us in business and those of us the customer) care deeply about this and want to do our part.

I know we can and will support buying Local!

I know we are still the GREATEST country in the world and we have not lost who we are because we are innovators, creative, hard workers, good hearted, resilient, and we love to help each other out when we are in a jam. And folks, we are in a JAM!

I know when we make supporting our entrepreneurs and small businesses a priority like we have for causes like ‘Green living’, ‘Recycling’, Relief for Haiti, Tsunamis and countless other good things we do without a second thought…we can get behind entrepreneurs and small businesses who are committed to earning our business and support them so we can get back on the path to financial stability in this country.

I know this Fourth of July, 2010 we can also commemorate the adoption of…

BUY AND SUPPORT AMERICAN ENTREPRENEURS AND SMALL BUSINESSES.

I know anyone can make it in this great country and they don’t have to be left at the mercy of companies who care more about their bottom-line and shareholder than they ever will for you!

I know you can say loudly to those companies that sent our jobs abroad to increase their profitability, who managed poorly, who didn’t give a heck about the customer, our communities or our country, who over built, over indulged, and just passed their wows on to the employees…
Take this job and shove it! I ain’t working here no more”!!!! I’m starting my own business!

I know I am going to do my part and practice what I preach. Will you join me?

HAPPY FOURTH of JULY EVERYBODY!

Independence Day

During the American Revolution, the legal separation of the American colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia.^[4][5] After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated and revised the Declaration, finally approving it on July 4. A day earlier, John Adams had written to his wife Abigail:

Adams’ prediction was off by two days. From the outset, Americans celebrated independence on July 4, the date shown on the much-publicized Declaration of Independence, rather than on July 2, the date the resolution of independence was approved in a closed session of Congress.

Wikipedia

This was the poll question…Do you care about Cannes?

Here is what the results were at noon (CST) on June 23rd…

Click to enlarge

I’m sure I’m going to hear it over this but to me this is a prime example of how out of touch many advertising, marketing, PR agencies and departments are concerning today’s new business era. Close to 80% participating in this poll are indicating this event is no longer relevant in the world of 21st century marketing. What do you think?

Oh, also bookmark Jay’s website while your at it. He has a great forward thinking mind!

Also, while you are at it…check out the Facebook Era website where Clara Shih has wrote a new book explaining the psychological shift going on in minds and hearts of consumers!

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Every type of online advertising scored better with consumers in 2010 than a year ago.

Consumers say articles that include brand information are the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links.

Article-based advertising was preferred by 53% of respondents who said they are “very likely” or “somewhat likely” to read and act upon the material.

Coveted demographic groups are even more likely to express a preference for articles. According to the survey, 66% of people between the ages of 25 and 34, and 60% of those making at least $75,000 per year, say they are “very likely” or “somewhat likely” to read and act upon article-based advertising. Pop-up ads were least likely to be read or acted upon.

In the national study of 1,053 adults conducted in March 2010, survey respondents rated their likelihood to read and act upon five types of online advertising: banner ads, pop-up ads, e-mail offers, articles that include brand information, and sponsored search engine links. Respondents said they were “very likely” or “somewhat likely” to read and respond to:

Articles that include brand information: 53% compared to 51% in 2009.
Email offers: 51% compared to 47% in 2009.
Sponsored search engine links: 40% compared to last year’s 39%.
Banner ads: 28% compared to 25% in 2009.
Pop-up ads: 19% compared to 13% in 2009.

Now you tell me how anyone in business who is fairly intelligent can ignore this or not see the significance of what is going on here? Honestly, it does not take a PhD to see this in not just a trend! No this is the END of business as usual forever. This is a new age, a new business era, and huge shift in our culture.

This is so significant that anyone in business whether it be the local cleaners to the hair stylist…would be foolish not to embrace what is going on and partner up with professionals who can help them bring their business practices into the 21^st century way of doing business.

If you need referrals to fine folks who do this contact me. I will be glad to refer you.

Facebook Company Timeline

2010

• February

Facebook reaches over 400 million active users

2009

• December

Facebook reaches over 350 million active users

• September

Facebook reaches over 300 million active users

• August

Facebook acquires FriendFeed

• July

Facebook reaches over 250 million active users

• June

Facebook launches Facebook Usernames

• May

Digital Sky Technologies makes a $200 million investment for preferred stock at a $10 billion valuation

• April

Facebook reaches over 200 million active users

• February

Facebook reaches over 175 million active users
Facebook joins OpenID board
“Like” feature added

• January

Facebook reaches over 150 million active users
CNN Live/Facebook integration

2008

• December

Facebook Connect becomes generally available

• August

Facebook reaches over 100 million active users

• April

Facebook launches Facebook Chat
Facebook releases Translation application to 21 additional languages

• March

Facebook updates privacy controls to include Friend List privacy
Facebook launches in German

• February

Facebook launches in Spanish and French

• January

Facebook co-sponsors Presidential Debates with ABC News

2007

• November

Facebook launches Facebook Ads

• October

Facebook reaches over 50 million active users
Facebook launches Facebook Platform for Mobile
Facebook and Microsoft expand advertising deal to cover international markets; Microsoft takes a $240 million equity stake in Facebook

• July

Facebook acquires startup Parakey

• May

Facebook launches Marketplace application for classified listings
Facebook hosts F8 event to launch Facebook Platform
Facebook Platform launches with 65 developer partners and over 85 applications

• April

Facebook reaches 20 million active users
Facebook updates site design and adds network portals

• March

Facebook reaches over 2 million active Canadian users and 1 million active UK users

• February

Virtual gift shop launches as a feature

2006

• December

Facebook reaches more than 12 million active users

• November

Share feature added on Facebook, simultaneously launched on over 20 partner sites

• September

News Feed and Mini-Feed are introduced with additional privacy controls
Facebook expands registration so anyone can join

• August

Facebook development platform launches
Notes application is introduced
Facebook and Microsoft form strategic relationship for banner ad syndication

• May

Facebook expands to add work networks

• April

Facebook raises $27.5 million from Greylock Partners, Meritech Capital Partners and others
Facebook Mobile feature launches

2005

• December

Facebook reaches more than 5.5 million active users

• October

Photos is added as an application
Facebook begins to add international school networks

• September

Facebook expands to add high school networks

• August

The company officially changes its name to Facebook from thefacebook.com

• May

Facebook raises $12.7 million in venture capital from Accel Partners;
Facebook grows to support more than 800 college networks

2004

• December

Facebook reaches nearly 1 million active users

• September

Groups application is added; the Wall is added as a Profile feature

• June

Facebook moves its base of operations to Palo Alto, Calif.

• March

Facebook expands from Harvard to Stanford, Columbia and Yale

• February

Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room

Source http://www.facebook.com/press/info.php?timeline

For many of us it conjures up memories and emotions of wholesomeness, family, fall colors, great food and of course, being thankful to God for all of the blessings we have.

Despite the fact Thanksgiving is just about being swept off the map and overshadowed as a major holiday these days…it will always be a significant holiday I will respect and honor in my lifetime.

I believe Thanksgiving 2009 offers up a special opportunity to those of us in business. No doubt it’s been a tough year for many of us here in the U.S. despite what the news says. I was just reading in my local paper that most folks say (that’s you and I not the talking heads) that the economy hasn’t hit bottom yet.  In fact, many were saying things like things like …

Don’t buy the bull! Anybody who thinks things are turning around is living in a dream world.

Worst yet to come. Hold on to your wallets folks. It’s only starting.

Something is very wrong in America. Have you ever known a federal government to do anything efficiently?

This one really hit home with me…

Stimulus didn’t work. No matter the media is reporting unemployment rose to 10.2 percent in October 2009, the Bureau of Labor Statistics reported today. The economy shed 190,000 jobs in October for a total of 7.3 million jobs lost since the recession began in December 2007. That does not show any signs things are getting better. What are all those people doing to make a living now?

You can agree or disagree with these views but the point is the U.S. has had a tough year and many businesses have seriously felt the effects of those 7.3 million job losses and all the other things going on in the 2009 economy.

I point all this out to lead to what I call a “blessing in disguise for those of us in business”…and that blessing is wrapped up in this year’s Thanksgiving!

Why do I say this?

Well for starters, this holiday can be an extremely helpful milestone for us to look back over our should as to what the past 11 months held so we can learn from it. At the same it can be the pivotal point for looking forward to the new year and getting our bearings to make adjustments before the onslaught of the mad rush and stress the Christmas holidays and the New Year always bring no matter how hard we try to fight it off.

Think about it. If this is a part of your 2009 strategy, this alone could help transform your business for 2010!

But that’s not all. Thanksgiving also offers us the opportunity to reevaluate the heart of our business. What I mean is, in case you haven’t noticed, customers no longer will not accept lip service, status quo, missions statements, slick advertising or gimmicks and all that phony baloney stuff. What they want are businesses to walk their talk, demonstrate you deliver what you promise you will, be treated with respect and such. They want to be loved!

I know that may sound corny but it’s been said its one of the greatest need we humans have and we do some crazy things to try and get it. Why not sincerely give it to your customers… if it’s what they want? Thanksgiving can be the perfect time for you to fall in love with your customers again. It’s also a great time to redefine what kinds of customers you really enjoy working with too you know.

In addition, Thanksgiving is steeped in transition. Fall to winter, end to new beginning, and fast pace to slowing down. See the opportunities in transitions.

Every business that wants to succeed in the 21^st century needs to get very good at transitions. Business will never be the same as it was and as it continues to evolve and morph just like the seasons do, I believe anyone in business who does not embrace change in this new business era will likely not make it over the long haul. What transitions will you employ in your business for 2010? Keep in mind; transition without creative strategy is just busyness. Thanksgiving is a good time to seriously think about this and start planning.

Lastly, but not least…Thanksgiving 2009 holds incredible opportunity to transform your business because its very purpose is about being thankful and blessing others. Despite what has gone on with this lousy economy this year…anyone still in business, both large or small has many reasons to be thankful.

This has been one of the toughest times to be in business this country has seen in a long, long, time. Being thankful for our business, our employees (if we have them), or customers and vendors just does something magical to your outlook and purpose for being in business.

Business is people serving people. That’s why it even exists! People are at their best when they are thankful and that most certainly translates into their businesses.

Man, I love Thanksgiving and all the blessings God has bestowed upon me even though I have had one tough year in business. I also love I can have a business in the greatest country in the world, America.

Have a very ‘blessed’ Thanksgiving everyone.

Although I this one is last, it can be just as damaging for a business as the other three I have already covered.

I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.

Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word.  We find change is disruptive and unsettling, so we resist it.

The dictionary defines change as…

Change

to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone: to change one’s name; to change one’s opinion; to change the course of history.

to transform or convert

to transfer from one (conveyance) to another:

When it comes to business, resisting change can be a deadly mindset, especially in today’s economy! I can pinpoint some of my worst business decisions and business problems from not embracing or anticipating change in my business.

Here’s something interesting I have observed in the past few years as a digital strategy business consultant and coach. I am realizing many businesses are not really interested in understanding the great change which is occurring in the marketplace today.  Rather, they are more interested in maintaining status quo or using what I call the ‘band-aid’ approach. Read Seth Godin’s book Meatball Sundae: Is Your Marketing out of Sync?

The band-aid approach boils down to businesses taking a “patch-it-up” approach rather than a ‘reinvent it’ approach to their business operations. This process usually involves incorporating a few things which make them appear they are with it, or they are cutting edge (whatever that means) such as a website, some new customer service technology, a Facebook presence, etc. but in reality, they are still the same old company using the same old model, same old mindsets, and same old same old…just still the same.

I find this happening among entrepreneurs and with large businesses as well. Anyone locked into the old way of doing things, the old way of looking at things, and resisting the change necessary to be relevant to today’s market…will find using a band-aid approaches will not work for very long and often will backfire.

Here’s my observation and strong belief on what’s going on with the marketplace. The world has changed. I mean it just up and changed…fast! Therefore business has changed, marketing has changed, the customer has changed so it makes sense…your business has to change if you want to be profitable and stay the course. Yet, in all my years in working with businesses of all sizes have I seen such a resistance to change and yes, even a fear to embrace this changing economy we are experiencing every day.

As I have said before, 21^st century businesses are going to be those who are of a different cut, a different DNA. It does not matter what kind of business you have, from the local cleaners to a top line retailer, you are being forced to change in many ways you have not had to deal with in the past.

Some will have to create and redefine new business models for themselves. Some will have to hire completely outside of their industries and set aside their old hiring model standards (like requiring degrees) to get the kind of talent that can help transform their business. Some will have to invest in professionals and experts that can help them get re-educated and reposition their businesses. Some will have to invest in research and statistics to re-chart their course. Some will have to seek out strategic alliances in marketing, services, events, etc. to add value for their customers. All will have to fall in love with their customers, vendors, suppliers, etc. again. Sadly, some will have to just close the doors.

Change.

It is happening, and has happened already!

We can’t control it or stop it. The best we can do is to embrace it. Even better though, is to anticipate it.  To not give this serious thought and consideration is sealing your doom as a business. You simply will not be around if you don’t understand what is really going on in the marketplace today and embrace it and in some cases radically change to transform yourself into a New Era business.

As a business coach and consultant whose specialty is in digital marketing strategy and positioning, I believe many businesses can get a jump start on coming up to speed on all this by connecting and securing the services of the right professionals who offer services to help guide you and coach you.

A word of caution on this though, everybody says they are a social media or internet marketing expert these days. I saw this happen in the web development industry. We have had a web development company for 13 years now and have accumulated lots of experience and skills sets under our belt to in fact claim we are experts in this field. But more and more we begin to see everyone and his High School son was a web designer and this industry became saturated. Of course, most businesses don’t really know how to select a web development professional that will really give them an online business solution. So they look at price and the ‘shiny’ stuff to make that determination in most cases when in fact there is so much more that is vital to web success that most designers or developers don’t know how to deliver like…the marketing strategy defined and built-in to the website, marketing metrics to determine if what you are doing is working, a clear understanding on how to emotionally connect with the user so they will take desired actions, and on and on. Don’t get me started:)

My point is, no…not everyone who says they are a marketer, coach, consultant, guru, etc. are. If you want to really excel in making changes to reposition your business and are looking for outside help (which you should) I suggest you focus on three key areas for assistance. The first is strategy, the second is emotion, and lastly is creativity. These three elements are in my opinion the driving forces of business transformation. They are the jump off points to rethink your business and determine your new roadmap for change.

P.S. The most fearful and resistant business types I have come across regarding the drastic changes occurring in this crazy, evolving, marketplace are small business owners. Especially the baby boomer crowd (OUCH). It’s true though. And sadly, they are the major holders of small business ownership in the U.S. I’m not trying to make this a generational thing as I (and I say this with pride) am a baby boomer as well. But I fear this group has the most at stake here but offers the most resistance. I’m sure I will get some comments on this and I really welcome them!

I, like most Americans have grown so weary of the unbelievably bad customer service in the everyday marketplace both online and off in this country.

Until recently, we as consumers did not have a very easy and effective way to share with the masses our experiences nor were we very successful in getting attention to our plight regarding bad service and products from the very companies we had the conflict with. The old “on hold forever 800 number” was many times the only recourse we could take against these offending businesses.

That was until technology put the tools in the consumer’s hands that gave us access to the masses and the ability to put wings on our voices so we can finally have our say and it matter.

Business must wake up to the fact their reputation belongs to the people just as their brand does. This is why I say gone are the days of treating your customer anyway you please. We will not stand for that anymore. You will find yourself out of business!

If bad customer experiences being broadcast to the masses via social networks can seal your fate as a business, just imagine what great customer experiences shared through this medium can do for your business!

I have just such an experience I just gotta tell you about.

This past 4^th of July 7, 2009 I spent a better part of my holiday celebrating one of my grandson’s 2^nd birthday. Yep, he was born on the 4^th of July!

The event would be held at our local Chuck E. Cheese here in Franklin, TN. Spending the 4^th of July at Chuck E. Cheese didn’t really excite me even if it was my grandson’s birthday but none the less, I was going to make the best of it.

My daughter and son-in-law had made the reservations for the party online. I really did not know what to expect because it had been years since I had set foot in a Chuck E. Cheese anywhere. We arrived promptly at twelve noon and were ushered to our table which was all setup beautifully with balloons, décor, plates and cups. I thought to myself, well looks like they were expecting us alright, this is a good start.

It was just a few moments as we begin deciding where we were all going to sit when a very friendly employee showed up and she informed us she was our personal hostess for the party. From the moment we entered to the moment we left (2 ½ hours later!) we experienced some of the best customer service I have seen since I last was in California year eating at my favorite burger joint In-n-Out Burger.

Every single employee including Chuck E. Cheese himself (he made a live appearance for the kids) was super caring, super nice and extremely attentive to us all. The manager, the hostess, the servers, folks behind the counter, the door greeter…everyone had the best attitude and gave us such exceptional customer service!

If that were not enough, we also had a great pizza meal, (served piping hot), we were entertained with a special birthday show, we had a fantastic arcade of fun games and fun activities for all ages to enjoy ourselves at, the kids got all kinds of extra bonuses from goodies they could get from the tickets they won at the arcade to birthday goodies from Chuck E. Cheese.  It was a safe, and clean, family fun experience our family will never forget.

I can’t tell you how so very pleased I was to finally receive the kind of customer service and value I believe all customers deserve when transacting with a business.

What kind of impact do you think this level of service and experience has had on me? Well, for starters, I’m sharing it with you! I also intend to recommend Chuck E. Cheese to everyone I know, all my family and friends and I am going to personally be a Chuck E. Cheese fan for the first time in my life!

Now that is the kind of impact you want to leave on your customers so they will in turn be so excited and pleased with the experience of doing business with you they become your sales force, your evangelists.  I hope corporate Chuck E. Cheese (CEC Entertainment, Inc. is headquartered in Irving, Texas) are members of the social networking sphere and join in the conversations about them. If you are, and it would do you well if you are listening to the customer…it’s a no brainer great customer experiences starts with great leadership and culture. The folks at Chuck E. Cheese in Franklin, Tennessee (General Manger Telisha Biles, managers Michelle and John and our wonderful host Emma and all the others there) get that.

As a result, we got the fruit of their commitment to the customer. I hope corporate  Chuck E. Cheese is smart to honor them for the job well done. Give them a raise too will ya?

P.S. Could not find Chuck E. Cheese on Twitter even though there is plenty of conversation going on about them. Not surprising though. Many companies are just missing the boat when it comes to embracing social media. Too bad.

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