Well that day that all mothers long for, Mother’s Day…a day of recognition especially made for those of us who have contributed to one of life’s mysteries and wonders…Motherhood is close to showing up on the scene.

If your anything like me, it represents a “check out” moment from the hustle and bustle of life to reflect on the joys of beings mom (and the sorrows), how far you have come and how far your family has come.

Most of us our adorned with flowers, a gift, or dinner out and those are all such wonderful tokens of love from…

Good post by Seth Godin which is simple but true regarding promoting and spreading the word about your business in today’s economy.

Lately I have been hearing all over the web ‘marketing is conversation‘ and you better be on board with social media or you are not marketing.

I say that’s hog wash (I get it! Like pigs wash!).

I am not going to be arrogant enough to say I have the total explanation of what marketing means or what it is because I believe it encompasses really everything you do in your business.

But I will say I know it is about a whole lot more than conversation. No doubt, conversation is one of the “tools’ or methods we can use…

Because understanding what is going on with people and technology is critical for any business strategy today, I would like to share some information that reveals theory on where the web (3.0 & 4.0) is going and why that is important to consider.

The truth is we (people, your customer) are the web and we always have been! But technology has empowered us to connect with one another like never before…and this is just the beginning.

Here is a informative map on the convergence of technology and social connections…

Today I came across a tweet on Twitter providing a link to a YouTube video titled Bank of America Walkout. WOW! is all I can say.

This is consumer power using social media to the 10th power!!! I predict this video will spread like wildfire and I also believe many  B of A customers will join in on this move.

This is a perfect example of what I have been saying for awhile now…this is the Age of the Super Consumer. Businesses both large and small have nowhere to hide anymore when it comes to their…

Yes…it’s true. Understanding what I call “Tribeonomics” is critical to business growth and innovation today. I realize many in business today have no clue what I’m referring to so let me expand on this point.

Dictionary.com describes a tribe as any aggregate of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc. A class or set of persons, esp. one with strong common traits or interests.

In today’s digital society…tribes or clans or peeps, etc. are forming associations based on similar interests, views, experiences, likes, dislikes, dreams, values…

Most of today’s marketing and advertising models fail to engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. A shift in thinking and approach is critical in order for any size business to compete in this new business economy. An emphasis on “connectivity” and “relationship building” is more important than ever for business growth and survival.

The marketing mindset must move to one that shifts from:

• Pushing messages to nurturing consumer connection

• Talking to listening

• Shifting innovation from the top-down to the bottom-up

…