Ahh the mature woman! Something all of us girls grow up to be…well hopefully. As I have embarked on this leg of my personal journey I have noticed more than ever the lack of significance placed on my role, generation and participation in the marketplace.

Is it marketers have counted me out? Do they think I am over the ‘hill’ and no longer am a substanable source of revenue for their bottomline?

It could just be our fascination and even obsession with “being young” but whatever it is…marketers that ignore this market segment are pretty stupid in my books.

November 2009 a white…

Recently I took a road trip from Nashville, TN to Little Rock, Arkansas twice within a two week period! Is there some sort of an award for that? (LOL)

Of course one of the activities that go hand-in-hand with a road trip is making food stops. Even though I knew this would be a fairly long drive, I really had no plans on where to eat on this double trek trip except I did plan on getting some killer BBQ in Memphis which turned out to be a HUGE disappointment! But that’s another story.

I really ended up relying on roadside billboards…

This is my final article of my four part series on Business Suicide Mindsets to Avoid in 2009.

Although I this one is last, it can be just as damaging for a business as the other three I have already covered.

I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.

Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word.  We find change is disruptive and unsettling, so we resist it.

The dictionary defines change as…

Change

to make the form, nature,…

Facebook User Facts February, 2009

• Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.

• Facebook reporting nearly 45.3 million active US users in the last 30 days

• Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.

• 45% of Facebook’s US audience is now 26 years old or older.

So far I have covered two of the four mindsets I believe are deadly in today’s new marketplace.

The first was the Status Quo Mindset and the second was the Arrogance Mentality Mindset.

Today I will cover the third mindset I find very noted for the season we are currently in.

It is the Business Suicide Mentality #3: The “Hunker Down” Mindset.

The reference to hunker down means two things: One is preparation for some type of pressure you’re anticipating. The other relates to hiding.

With the jobless rates soaring, consumer spending way down and the incredible shifts occurring in new millennium business across the board…

I, like most Americans have grown so weary of the unbelievably bad customer service in the everyday marketplace both online and off in this country.

Until recently, we as consumers did not have a very easy and effective way to share with the masses our experiences nor were we very successful in getting attention to our plight regarding bad service and products from the very companies we had the conflict with. The old “on hold forever 800 number” was many times the only recourse we could take against these offending businesses.

That was until technology put the tools in the consumer’s hands…

In my last article on this topic I covered the Business Suicide Mentality #1: The Status Quo Mindset.

Here in part two, I will address The Arrogance Mentality Mindset. This mentality is not as easy to put your finger on at first glance. Rather, it has the ability to rear its ugly head in many disguised forms.

For instance, I had the unpleasant encounter with this mentality during a business cold call activity I was engaged in recently. I had emailed the business owner (whose business I frequent) because I felt for sure I could help him increase his website marketing…

21st Century marketing is understanding your emphasis is on a Client not on a Customer.

What’s the difference?

Selling to a “Customer” is a transaction relationship involving an exchange of goods or services for money, versus selling to a “Client” for whom the salesperson takes responsibility for guiding and advising by taking on a stewardship role.

Big difference!

Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online. And the largest growth in social media users last year came from the 35- to 49-year-old group.

Well that day that all mothers long for, Mother’s Day…a day of recognition especially made for those of us who have contributed to one of life’s mysteries and wonders…Motherhood is close to showing up on the scene.

If your anything like me, it represents a “check out” moment from the hustle and bustle of life to reflect on the joys of beings mom (and the sorrows), how far you have come and how far your family has come.

Most of us our adorned with flowers, a gift, or dinner out and those are all such wonderful tokens of love from our families.…