Social Marketing Is Not For the Lazy, the Greedy, the Arrogant, or Is It? »

socialmediaSaw a post today on one of the blogs I read where the reader had this idea he was going to offer to manage social media for small to medium size businesses by outsourcing it in India or Malaysia.

He indicated a busy businessman would pay $20 month to have their Facebook, Twitter, Plaxo or Bebo account updated, messages replied and so on and this would be way cheaper than hiring a new employee in-house or contracting independent U.S workers.

Sounds reasonable right? Well I guess it is if you want a…

4 Reasons Not to Listen to Knuckleheads Who Say You Don’t Need A Business Website Anymore »

Professional WebsiteI decided to address this topic because I have begun to hear more and more the advice “your business doesn’t need a website anymore”.

This has stemmed mainly from the fact social media opportunities are powerful marketing options today.

My concern with this is someone in business may think these self proclaimed digital marketing experts preaching this point of view really know what they are talking about. Some do for sure…but I find that loads of them don’t.

To suggest a business does not need to have their own business website real estate clearly indicates to me this person has…

Today’s Mature Woman: The Undertapped Marketing Mecca »

maturewoman.jpg

Ahh the mature woman! Something all of us girls grow up to be…well hopefully. As I have embarked on this leg of my personal journey I have noticed more than ever the lack of significance placed on my role, generation and participation in the marketplace.

Is it marketers have counted me out? Do they think I am over the ‘hill’ and no longer am a substanable source of revenue for their bottomline?

It could just be our fascination and even obsession with “being young” but whatever it is…marketers that ignore this market segment are pretty stupid in my books.…

Business Suicide Mindsets to Avoid in 2009 (Part 4) »

ChangeThis is my final article of my four part series on Business Suicide Mindsets to Avoid in 2009.

Although I this one is last, it can be just as damaging for a business as the other three I have already covered.

I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.

Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word.  We find change is disruptive and unsettling, so we resist it.

The dictionary defines change as……

Mechanics vs. intent – Seth Godin »

Good post by Seth Godin which is simple but true regarding promoting and spreading the word about your business in today’s economy.

The first question every business owner must ask about their website »

After reading a blog post by Seth Godin today discussing the first question every web designer must ask I said, amen Seth…but there is an even more important question that needs to be asked in my opinion that really starts with the client NOT the web designer.

I have had a web development company for over 13 years now and have been a digital marketing consultant before it became cool :) One of the greatest web presence problems I have encountered when it comes to designing a web site is…