Ahh the mature woman! Something all of us girls grow up to be…well hopefully. As I have embarked on this leg of my personal journey I have noticed more than ever the lack of significance placed on my role, generation and participation in the marketplace.

Is it marketers have counted me out? Do they think I am over the ‘hill’ and no longer am a substanable source of revenue for their bottomline?

It could just be our fascination and even obsession with “being young” but whatever it is…marketers that ignore this market segment are pretty stupid in my books.

November 2009 a white…

This is my final article of my four part series on Business Suicide Mindsets to Avoid in 2009.

Although I this one is last, it can be just as damaging for a business as the other three I have already covered.

I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.

Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word.  We find change is disruptive and unsettling, so we resist it.

The dictionary defines change as…

Change

to make the form, nature,…

Good post by Seth Godin which is simple but true regarding promoting and spreading the word about your business in today’s economy.

After reading a blog post by Seth Godin today discussing the first question every web designer must ask I said, amen Seth…but there is an even more important question that needs to be asked in my opinion that really starts with the client NOT the web designer.

I have had a web development company for over 13 years now and have been a digital marketing consultant before it became cool One of the greatest web presence problems I have encountered when it comes to designing a web site is the client does not really understand (or care to in some cases) how to market…