Strategic Business Designer - Hazel Nieves 'Digital Strategy Marketing Coach' » Pew Internet & American Life Project

Why Mobile Marketing Must be in Your Marketing Strategy

Hazel — Sat, 31 Jul 2010 16:54:50 +0000

Just look at these recent numbers!

It doesn’t take a professor to see the immediate future is ripe for beginning to think about how you are going to connect with today’s incredibly connected mobile consumer.

Just looking at this snapshot of numbers you can see why you need to start adding mobile marketing to your strategy.

- 82% of all adults have a cell phone
- 58% of all adults send or receive text messages (7-in-10 of cell phone users)
- 27% of all adults have sent or read a text message while driving (1/3 of cell phone users)
- 14% of all adults bumped into something / someone while calling/texting (1-in-6 of cell phone users)

- Pew Research

Online Activities Over the Past 9 Years

Hazel — Sat, 07 Nov 2009 00:54:28 +0000

Interesting snapshot of the impact the digital age is having on us all. This wonderful snapshot is courtesy of the fine folks at Pew Internet and American Life Project. The 21st century will most certainly demand digital savvy business people who understand the old models for doing business will not work in this new economy. Different times, different people, need different approaches.

Could This Be The Future of the Internet?

Hazel — Fri, 24 Apr 2009 14:23:10 +0000

Because understanding what is going on with people and technology is critical for any business strategy today, I would like to share some information that reveals theory on where the web (3.0 & 4.0) is going and why that is important to consider.

The truth is we (people, your customer) are the web and we always have been! But technology has empowered us to connect with one another like never before…and this is just the beginning.

Here is a informative map on the convergence of technology and social connections i think you will find interesting.

Also, there was an eight-part 2008 survey of technology experts and social analysts intriguing predictions about the state of things in 2020. Experts were asked what devices we will use to access the Internet and how we will connect, if social tolerance will be improved thanks to new ways of connection, if our work and home lives will be better, and how much influence virtual reality and augmented reality will have.

Again, if you are in business you need to be looking ahead because things are changing very, very fast!

You can download this free report, The Future of the Internet III for an even more informative discovery of where all this is going. Would love your feedback!

“Generations Online in 2009″

Hazel — Thu, 09 Apr 2009 21:38:44 +0000

What a great snapshot from Pew Internet of who’s online and why technology is not for just certain segments but it is affecting all walks of life! This is HUGE for those of us in business.

A series of charts related to the “Generations Online in 2009″ report released on Jan. 28, 2009.

Generations Online in 2009 Charts

View more presentations from PewInternet.