Ahh the mature woman! Something all of us girls grow up to be…well hopefully. As I have embarked on this leg of my personal journey I have noticed more than ever the lack of significance placed on my role, generation and participation in the marketplace.

Is it marketers have counted me out? Do they think I am over the ‘hill’ and no longer am a substanable source of revenue for their bottomline?

It could just be our fascination and even obsession with “being young” but whatever it is…marketers that ignore this market segment are pretty stupid in my books.…

American Internet User Survey Finds More Than 41.5 Million U.S. Adults Are Actively Using the Internet

NEW YORK, Jan. 27 /PRNewswire/ — 21% of U.S. adults are now using the
Internet, an increase of one-third from the 2nd quarter of 1997.   85% of
adults online use the Web and 75% use e-mail according to the American
Internet User Survey, from cyberdialogue/findsvp.
“The number of adults online continued to grow dramatically in the second
half of the year, confirming a growing dependency on the Internet,”  according
to Thomas E. Miller, vice president of Cyber…