What a great snapshot from Pew Internet of who’s online and why technology is not for just certain segments but it is affecting all walks of life! This is HUGE for those of us in business.

A series of charts related to the “Generations Online in 2009″ report released on Jan. 28, 2009.

Most of today’s marketing and advertising models fail to engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. A shift in thinking and approach is critical in order for any size business to compete in this new business economy. An emphasis on “connectivity” and “relationship building” is more important than ever for business growth and survival.

The marketing mindset must move to one that shifts from:

• Pushing messages to nurturing consumer connection

• Talking to listening

• Shifting innovation from the top-down to the bottom-up

…