With so many things available through technology to market and reach your customer directly today…why don’t more business owners take on more of their own marketing efforts?

You would have to have been on another planet this past decade not to know we have entered into a new business era. This is so a direct-to-consumer market now. People want customization and personalization and a one-to-one experience.  The middle man and gatekeepers are dying off by the droves in every industry segment!

One thing I’ve discovered and relate to as a consumer over the past few years is people…