Thanksgiving 2009 holds incredible opportunity to transform your business »

Thanksgiving.jpegAah…the Thanksgiving holiday!

For many of us it conjures up memories and emotions of wholesomeness, family, fall colors, great food and of course, being thankful to God for all of the blessings we have.

Despite the fact Thanksgiving is just about being swept off the map and overshadowed as a major holiday these days…it will always be a significant holiday I will respect and honor in my lifetime.

I believe Thanksgiving 2009 offers up a special opportunity to those of us in business. No doubt it’s been a tough year for many of us here in the U.S. despite what the news says. I…

Why Strategy is the New Business Era Currency »

Mind boggling! The entire business landscape is going through a metamorphous of sorts…nothing is business as usual anymore! Really, nothing is!

I see business sector after sector old standby models falling apart everywhere. New approaches are being developed; existing business systems are being redefined and challenged while others are completely collapsing. It’s as though someone took a giant stick and hit the business piñata and bam!!! We have an explosion of winners, losers, new kids on the block staking claim, giants falling, bewildered and confused executives and shareholders, fraud, fear, excitement, status quo and just as Elvis Presley said “A Whole…

Visual Snapshot of the Digital Conversation Sphere »

What an Amazing  job Brian Solis and Jesse Thomas did in creating a visual road map for today’s online conversation sphere.

You must subscribe to the blog and stay on top of the interesting posts at PR2.0 as well.

Digital_conversation_sphere

Business Suicide Mindsets to Avoid in 2009 (Part 4) »

ChangeThis is my final article of my four part series on Business Suicide Mindsets to Avoid in 2009.

Although I this one is last, it can be just as damaging for a business as the other three I have already covered.

I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.

Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word.  We find change is disruptive and unsettling, so we resist it.

The dictionary defines change as…

Change

to make the form, nature,…

US Facebook Demographic Data »

Facebook User Facts February, 2009

  • Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.
  • Facebook reporting nearly 45.3 million active US users in the last 30 days
  • Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
  • 45% of Facebook’s US audience is now 26 years old or older.

2009_FaceBook_growth

2009_FaceBook_growth

Business Suicide Mindsets to Avoid in 2009 (Part 3) »

Hunker_Down_HidingSo far I have covered two of the four mindsets I believe are deadly in today’s new marketplace.

The first was the Status Quo Mindset and the second was the Arrogance Mentality Mindset.

Today I will cover the third mindset I find very noted for the season we are currently in.

It is the Business Suicide Mentality #3: The “Hunker Down” Mindset.

The reference to hunker down means two things: One is preparation for some type of pressure you’re anticipating. The other relates to hiding.

With the jobless rates soaring, consumer spending way down and the incredible shifts occurring in new millennium business across the board…

Business Suicide Mindsets to Avoid in 2009 (Part 2) »

Arrogance.jpgIn my last article on this topic I covered the Business Suicide Mentality #1: The Status Quo Mindset.

Here in part two, I will address The Arrogance Mentality Mindset. This mentality is not as easy to put your finger on at first glance. Rather, it has the ability to rear its ugly head in many disguised forms.

For instance, I had the unpleasant encounter with this mentality during a business cold call activity I was engaged in recently. I had emailed the business owner (whose business I frequent) because I felt for sure I could help him increase his website marketing…

Who Really Owns Your Website? »

Digital Persuasions

Believe it or not, many clients that have come to us to develop a new website did not realizing they did not own their previous website!

How can that be?

Well for starters…many web designers sell you what is referred to as a proprietary CMS (Content Management System) or a template based system. Both of these give you the advantage of adding content and managing some of your website functions from a browser accessed backend commonly refer to as a ‘Dashboard’. However, it the web system belong to the company your website it with not you. You only own your content.

How can…

#unfollowdiddy Nobody is Exempt in Today’s Social Marketplace »

twitterFired up my Twitter this morning and checked what the hot topics of the day were and my goodness…#unfollowdiddy was really buzzing!

So I decided to check out what was going on and lo and behold, many fellow tweets were voicing their not so nice things about P Diddy (Sean “Diddy” Combs).

See for yourself…

#unfollowdiddy is trending so I read his tweets. He’s less of a jerk than I expected, but arrogant as he**. Twitters taking him down a peg.

#unfollowdiddy FOLLOW ME FOR A FREE #unfollowdiddy T SHIRT -ONE WINNER EVERY HOUR SM L XL

Good Morning twit fam!! I see the movement #unfollowdiddy is still…

Why It’s Flat-out Stupid For Businesses to Leave Their Website in The Hands of Their “Web People!” »

It’s just about a no-brainer to know if you are in business today you better have a web presence…most likely starting with a website.

What is not common knowledge is most businesses (large and small) do not control these precious assets nor do they spend much time planning, strategizing, and nurturing the birth of their digital jewels.

If that were not shocking enough…very little if any attention is given to the ongoing marketing efforts and strategies that will now be needed once they have a presence online. Nor is much attention is given on how they will integrate their digital presence with the…



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