Why Strategy is the New Business Era Currency »
By Hazel on Jun 25, 2011 in Featured, The Great Business Digital Divide | 3 Comments
By Hazel on Jun 25, 2011 in Featured, The Great Business Digital Divide | 3 Comments
By Hazel on Jun 26, 2010 in Age of the Super Consumer, Featured | 6 Comments
Saw a post today on one of the blogs I read where the reader had this idea he was going to offer to manage social media for small to medium size businesses by outsourcing it in India or Malaysia.
He indicated a busy businessman would pay $20 month to have their Facebook, Twitter, Plaxo or Bebo account updated, messages replied and so on and this would be way cheaper than hiring a new employee in-house or contracting independent U.S workers.
Sounds reasonable right? Well I guess it is if you want a…
By Hazel on Jun 1, 2010 in Facts and Statistics Everyone in Business Should Know About, Featured | 1 Comment
I just read a great article by Jay Deragon on Digital Nashville and he talked about the astonishing fact that so many who are in business today don’t really know what is going on in this “New Business Era”. He posted this very interesting chart that gives you a great snapshot of just how fast things are changing when it come to your customers behavior. Check out Gary Hayes Social Media Count below.
Oh, also bookmark Jay’s website while your at it. He has a great forward thinking mind!
Also, while you are at…
By Hazel on May 19, 2010 in Facts and Statistics Everyone in Business Should Know About | 0 Comments
Consumers are more likely to read and act upon online advertising than they were a year ago, according to Opinion Research Corporation.
Every type of online advertising scored better with consumers in 2010 than a year ago.
Consumers say articles that include brand information are the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links.
Article-based advertising was preferred by 53% of respondents who said they are “very likely” or “somewhat likely” to read and act upon the material.
Coveted demographic groups are even…
By Hazel on May 10, 2010 in Facts and Statistics Everyone in Business Should Know About, Featured | 0 Comments
In December 2004 new kid on the block Facebook reached 1 million active users. Fast forward six short years later and we are talking about over 400 million users who are active!!
Now you tell me how anyone in business who is fairly intelligent can ignore this or not see the significance of what is going on here? Honestly, it does not take a PhD to see this in not just a trend! No this is the END of business as usual forever. This is a new age, a new business era, and huge shift in our culture.
This is…
By Hazel on Nov 11, 2009 in Age of the Super Consumer, Featured | 2 Comments
Aah…the Thanksgiving holiday!
For many of us it conjures up memories and emotions of wholesomeness, family, fall colors, great food and of course, being thankful to God for all of the blessings we have.
Despite the fact Thanksgiving is just about being swept off the map and overshadowed as a major holiday these days…it will always be a significant holiday I will respect and honor in my lifetime.
I believe Thanksgiving 2009 offers up a special opportunity to those of us in business. No doubt it’s been a tough year for many of us here in the U.S. despite what…
By Hazel on Aug 10, 2009 in Facts and Statistics Everyone in Business Should Know About, Featured | 0 Comments
What an Amazing job Brian Solis and Jesse Thomas did in creating a visual road map for today’s online conversation sphere.
You must subscribe to the blog and stay on top of the interesting posts at PR2.0 as well.
By Hazel on Jul 17, 2009 in Featured, The Great Business Digital Divide | 7 Comments
This is my final article of my four part series on Business Suicide Mindsets to Avoid in 2009.
Although I this one is last, it can be just as damaging for a business as the other three I have already covered.
I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.
Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word. We find change is disruptive and unsettling, so we resist it.
The dictionary defines change as……
By Hazel on Jul 11, 2009 in Facts and Statistics Everyone in Business Should Know About | 4 Comments
Facebook User Facts February, 2009
By Hazel on Jul 10, 2009 in Featured, The Great Business Digital Divide | 2 Comments
So far I have covered two of the four mindsets I believe are deadly in today’s new marketplace.
The first was the Status Quo Mindset and the second was the Arrogance Mentality Mindset.
Today I will cover the third mindset I find very noted for the season we are currently in.
It is the Business Suicide Mentality #3: The “Hunker Down” Mindset.
The reference to hunker down means two things: One is preparation for some type of pressure you’re anticipating. The other relates to hiding.
With the jobless rates soaring, consumer spending way down and the incredible…