If I Were In Charge Of 21st Century Marketing for Cracker Barrel Restaurants »

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Recently I took a road trip from Nashville, TN to Little Rock, Arkansas twice within a two week period! Is there some sort of an award for that? (LOL)

Of course one of the activities that go hand-in-hand with a road trip is making food stops. Even though I knew this would be a fairly long drive, I really had no plans on where to eat on this double trek trip except I did plan on getting some killer BBQ in Memphis which turned out to be a HUGE disappointment! But that’s another story.

I really ended up relying…

What Chuck E. Cheese Can Teach Us About Customer Experiences »

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I, like most Americans have grown so weary of the unbelievably bad customer service in the everyday marketplace both online and off in this country.

Until recently, we as consumers did not have a very easy and effective way to share with the masses our experiences nor were we very successful in getting attention to our plight regarding bad service and products from the very companies we had the conflict with. The old “on hold forever 800 number” was many times the only recourse we could take against these offending businesses.

That was until technology put the tools in…

Your employees may be your next business innovation! »

I read at businessweek.com yesterday about the new book In-N-Out Burger: Professionalizing Fast-Food by Stacy Perman. She tells the story of the enormous success this business has had and points out it has been due primarily to the vision of the deceased founders Harry and Esther Snyder, the management qualities and the great treatment of its employees.

Living in California for many years and having two family members that work there for 6-8 years I can attest firsthand they are amazing from the customer perspective. They beat any fast-food chain out there hands down…