Interesting snapshot of the impact the digital age is having on us all. This wonderful snapshot is courtesy of the fine folks at Pew Internet and American Life Project. The 21st century will most certainly demand digital savvy business people who understand the old models for doing business will not work in this new economy. Different times, different people, need different approaches.

In my last article on this topic I covered the Business Suicide Mentality #1: The Status Quo Mindset.

Here in part two, I will address The Arrogance Mentality Mindset. This mentality is not as easy to put your finger on at first glance. Rather, it has the ability to rear its ugly head in many disguised forms.

For instance, I had the unpleasant encounter with this mentality during a business cold call activity I was engaged in recently. I had emailed the business owner (whose business I frequent) because I felt for sure I could help him increase his website marketing…

A recent research report which was aimed at determining the state of small business website and online advertising spending points out…

America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 - more than half of the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online.

Here is the kicker, many Marketers don’t understand about small businesses though. The report also indicated more than two-thirds of them were allocating their online advertising expenditures on advancing their…

Ever wished you could contact someone at the companies you do business with to complain, resolve problem or just give them the props for something they did you liked without dealing with those aggravating automated phone systems!?

I have and so have many, many consumers for that matter!

It’s so hard to find direct access via the “old model” of doing business but now that social media has provided the tools to voice the consumers experience with millions online…you can now reach some companies and businesses who ‘get’ the power of the people in this digital economy.

If you want to position your business (this…

Yes…it’s true. Understanding what I call “Tribeonomics” is critical to business growth and innovation today. I realize many in business today have no clue what I’m referring to so let me expand on this point.

Dictionary.com describes a tribe as any aggregate of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc. A class or set of persons, esp. one with strong common traits or interests.

In today’s digital society…tribes or clans or peeps, etc. are forming associations based on similar interests, views, experiences, likes, dislikes, dreams, values and wants.…