By Hazel on Apr 30, 2009 in Featured, Take Charge of Your Website and Prosper! | 0 Comments
A recent research report which was aimed at determining the state of small business website and online advertising spending points out…
America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online.
Here is the kicker, many Marketers don’t understand about small businesses though. The report also indicated more than two-thirds…
By Hazel on Apr 29, 2009 in Featured | 0 Comments
STRATEGY ONE – Strategy is King…Status Quo is Dead!
Of all the things that entrepreneurs and small business owners fail to do, one of the most serious is strategic marketing planning. Strategic marketing planning in today’s marketplace IS the most important thing you should do. A Strategic Marketing Plan is a management tool that determines which steps to follow, and the methodologies and times to reach certain objectives. Gone are the days where marketing planning is an isolated activity! It has to be perfectly linked to the rest of the business functions (First contacts, billing, assistants/virtual, production, personnel, etc.)
STRATEGY…
By Hazel on Apr 28, 2009 in Featured, The Great Business Digital Divide | 0 Comments
Lately I have been hearing all over the web ‘marketing is conversation‘ and you better be on board with social media or you are not marketing.
I say that’s hog wash (I get it! Like pigs wash!).
I am not going to be arrogant enough to say I have the total explanation of what marketing means or what it is because I believe it encompasses really everything you do in your business.
But I will say I know it is about a whole lot more than conversation. No doubt, conversation is one of the “tools’ or methods we can use…
By Hazel on Apr 15, 2009 in Age of the Super Consumer, Featured | 0 Comments
Recently Burger King’s advertisement antics have been a marketing nightmare if not corporate suicide in my opinion. What the heck is going on over there at corporate BK anyway? It seems as though they are trying to impress us with your tasteless presentations using “shock” propaganda to get our attention.
Really now, business must be pretty bad for Burger King when you feel you have to resort to making fun of and disrespecting Latinos or try to convince parents the BKing singing about his love for…
