7.9 Million U.S. Jobs Lost and What I’m Doing About It! »

4th of julyOn the eve of celebrating the blessing of our precious independence for our great country I love so dearly…I came across this headline today which announced 7.9 Million U.S. Jobs Lost many forever.

Wow! What a sad situation our country is facing as we prepare to celebrate and enjoy the freedoms that have been purchased and ransomed for us today on the backs of many a fine American. I thought to myself, “Is this our story for 2010 and on?”

The article went on to say “even though we’ve gained about 600,000 private sector jobs back, we’ve got nearly 8…

Don’t under estimate the power of Social! »

I just read a great article by Jay Deragon on Digital Nashville and he talked about the astonishing fact that so many who are in business today don’t really know what is going on in this “New Business Era”. He posted this very interesting chart that gives you a great snapshot of just how fast things are changing when it come to your customers behavior. Check out Gary Hayes Social Media Count below.

Oh, also bookmark Jay’s website while your at it. He has a great forward thinking mind!

Also, while you are at…

21st Century Small Business DIY Their Own Marketing »

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With so many things available through technology to market and reach your customer directly today…why don’t more business owners take on more of their own marketing efforts?

You would have to have been on another planet this past decade not to know we have entered into a new business era. This is so a direct-to-consumer market now. People want customization and personalization and a one-to-one experience.  The middle man and gatekeepers are dying off by the droves in every industry segment!

One thing I’ve discovered and relate to as a consumer over the past few years is people

If I Were In Charge Of 21st Century Marketing for Cracker Barrel Restaurants »

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Recently I took a road trip from Nashville, TN to Little Rock, Arkansas twice within a two week period! Is there some sort of an award for that? (LOL)

Of course one of the activities that go hand-in-hand with a road trip is making food stops. Even though I knew this would be a fairly long drive, I really had no plans on where to eat on this double trek trip except I did plan on getting some killer BBQ in Memphis which turned out to be a HUGE disappointment! But that’s another story.

I really ended up relying…

Thanksgiving 2009 holds incredible opportunity to transform your business »

Thanksgiving.jpegAah…the Thanksgiving holiday!

For many of us it conjures up memories and emotions of wholesomeness, family, fall colors, great food and of course, being thankful to God for all of the blessings we have.

Despite the fact Thanksgiving is just about being swept off the map and overshadowed as a major holiday these days…it will always be a significant holiday I will respect and honor in my lifetime.

I believe Thanksgiving 2009 offers up a special opportunity to those of us in business. No doubt it’s been a tough year for many of us here in the U.S. despite what…

Why Strategy is the New Business Era Currency »

Mind boggling! The entire business landscape is going through a metamorphous of sorts…nothing is business as usual anymore! Really, nothing is!

I see business sector after sector old standby models falling apart everywhere. New approaches are being developed; existing business systems are being redefined and challenged while others are completely collapsing. It’s as though someone took a giant stick and hit the business piñata and bam!!! We have an explosion of winners, losers, new kids on the block staking claim, giants falling, bewildered and confused executives and shareholders, fraud, fear, excitement, status quo and just as Elvis Presley said “A

Visual Snapshot of the Digital Conversation Sphere »

What an Amazing  job Brian Solis and Jesse Thomas did in creating a visual road map for today’s online conversation sphere.

You must subscribe to the blog and stay on top of the interesting posts at PR2.0 as well.

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Freshly Delivered Phone Books and Dinosaur Marketing »

phone_booksYep…I did it! It’s out in the open. I just picked up that intruder bundle thrown up on my porch without my permission and shoved it into my car to drop off at the local recycle  bin.

That’s that I thought!

But to my dismay, a week later another one of those pesky dinosaur phone books showed up delivered to my doorstep once again without me having any say so in the ordeal. Well, I don’t have to tell you what became of this annoyance once again.

Here’s the thing though that bugs me more than having to throw away…

Small Businesses Deserve Respect and Our Support »

USFlag.The loss of over 6 million net jobs is a huge problem for the US. According to the United States Bureau of Labor Statistics (BLS), nonfarm, private sector employment peaked at 115.8 million in December 2007 then fell to 109.5 million by May 2009.

At this time, job losses from mass layoffs added up to 3.6 million, up 66 percent over the preceding 18 months.

Since many people who have not been able to find a job, we are seeing an unprecedented number of people choosing to go into business for themselves. Historically small business’ job creation will…

Business Suicide Mindsets to Avoid in 2009 (Part 4) »

ChangeThis is my final article of my four part series on Business Suicide Mindsets to Avoid in 2009.

Although I this one is last, it can be just as damaging for a business as the other three I have already covered.

I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.

Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word.  We find change is disruptive and unsettling, so we resist it.

The dictionary defines change as……