By Hazel on Jun 3, 2009 in Featured, Take Charge of Your Website and Prosper! | 4 Comments
Believe it or not, many clients that have come to us to develop a new website did not realizing they did not own their previous website!
How can that be?
Well for starters…many web designers sell you what is referred to as a proprietary CMS (Content Management System) or a template based system. Both of these give you the advantage of adding content and managing some of your website functions from a browser accessed backend commonly refer to as a ‘Dashboard’. However, it the web system belong to the company your website it with not you. You only own your content.
How can…
By Hazel on May 13, 2009 in Age of the Super Consumer, Featured | 1 Comment
21st Century marketing is understanding your emphasis is on a Client not on a Customer.
What’s the difference?
Selling to a “Customer” is a transaction relationship involving an exchange of goods or services for money, versus selling to a “Client” for whom the salesperson takes responsibility for guiding and advising by taking on a stewardship role.
Big difference!
By Hazel on Apr 27, 2009 in Age of the Super Consumer | 0 Comments
Ever wished you could contact someone at the companies you do business with to complain, resolve problem or just give them the props for something they did you liked without dealing with those aggravating automated phone systems!?
I have and so have many, many consumers for that matter!
It’s so hard to find direct access via the “old model” of doing business but now that social media has provided the tools to voice the consumers experience with millions online…you can now reach some companies and businesses who ‘get’ the power of the people in this digital economy.
If you want to position your business (this…
By Hazel on Apr 7, 2009 in Featured | 0 Comments
Today I read this on E-Commerce Times…
[The king of the video rental stores, Blockbuster, is struggling for survival as its business model falters against competition from Netflix and Internet distribution of films. Still, the company has managed to persuade lenders to rejigger its financing, holding back the threat of bankruptcy for the time being.]
The explanation cited in the article for Blockbusters demise was the main reasons they are in trouble was because of Internet distribution and sinking franchises. Of course Netflix was also on their blame radar.
Yes, I hate to see a company go under but what really gets me as…
