By Hazel on Jul 10, 2009 in Featured, The Great Business Digital Divide | 2 Comments
So far I have covered two of the four mindsets I believe are deadly in today’s new marketplace.
The first was the Status Quo Mindset and the second was the Arrogance Mentality Mindset.
Today I will cover the third mindset I find very noted for the season we are currently in.
It is the Business Suicide Mentality #3: The “Hunker Down” Mindset.
The reference to hunker down means two things: One is preparation for some type of pressure you’re anticipating. The other relates to hiding.
With the jobless rates soaring, consumer spending way down and the incredible shifts occurring in new millennium business across the board…
By Hazel on May 27, 2009 in Age of the Super Consumer, Featured | 1 Comment
Fired up my Twitter this morning and checked what the hot topics of the day were and my goodness…#unfollowdiddy was really buzzing!
So I decided to check out what was going on and lo and behold, many fellow tweets were voicing their not so nice things about P Diddy (Sean “Diddy” Combs).
See for yourself…
#unfollowdiddy is trending so I read his tweets. He’s less of a jerk than I expected, but arrogant as he**. Twitters taking him down a peg.
#unfollowdiddy FOLLOW ME FOR A FREE #unfollowdiddy T SHIRT -ONE WINNER EVERY HOUR SM L XL
Good Morning twit fam!! I see the movement #unfollowdiddy is still…
By Hazel on May 23, 2009 in Age of the Super Consumer, Featured | 3 Comments
Twitter tweets were buzzing today about their frustration and anger with Old Navy’s $1 Flip Flop Day.
Apparently the marketing gurus in this company (and most other corporations for that matter) have not taken into consideration every move they make…we are watching them…and Twittering!
All over the country people were Twittering about their unhappy experience in “real-time“. This is the power of the Social Network folks!
It’s for certain, many folks on were not happy campers. Just look at some of the comments I saw coming across Twitter…
one dollar flip flop day at old navy : hate hate hate flip flops : hate hate hate…
By Hazel on May 15, 2009 in Featured, Take Charge of Your Website and Prosper! | 7 Comments
Why is it business websites and web assets ‘don’t get no respect’? That’s right.
In my 13 years as a web business professional I see this happen over and over. It happens with large corporations, to one man shop freelancers, to mid size and small businesses to entrepreneurs. Their website gets very little attention and nurturing at the stage of inception often handed off to the ‘web people’ to Make It So!
What’s wrong with that you ask?
Well for starters, your website and web properties (blogs, social pages, digital campaigns, etc) are not just flipping things that show up on the Internet! Rather…
By Hazel on Apr 27, 2009 in Age of the Super Consumer | 0 Comments
Ever wished you could contact someone at the companies you do business with to complain, resolve problem or just give them the props for something they did you liked without dealing with those aggravating automated phone systems!?
I have and so have many, many consumers for that matter!
It’s so hard to find direct access via the “old model” of doing business but now that social media has provided the tools to voice the consumers experience with millions online…you can now reach some companies and businesses who ‘get’ the power of the people in this digital economy.
If you want to position your business (this…
By Hazel on Apr 11, 2009 in Age of the Super Consumer | 0 Comments
According to a survey by Heyman Associates Executive Search.
The survey, conducted to gauge the effectiveness of corporate communications in today’s an economic climate riddled with company failures and layoffs, found 85% of survey respondents say their CEO, among other managers, is communicating with them, though 65% would still like more informal, in-person communication, MarketingCharts writes. Read the article here.
