By Hazel on Apr 24, 2009 in Featured, The Great Business Digital Divide | 0 Comments
Because understanding what is going on with people and technology is critical for any business strategy today, I would like to share some information that reveals theory on where the web (3.0 & 4.0) is going and why that is important to consider.
The truth is we (people, your customer) are the web and we always have been! But technology has empowered us to connect with one another like never before…and this is just the beginning.
Here is a informative map on the convergence of technology and social connections…
By Hazel on Apr 15, 2009 in Age of the Super Consumer, Featured | 0 Comments
Recently Burger King’s advertisement antics have been a marketing nightmare if not corporate suicide in my opinion. What the heck is going on over there at corporate BK anyway? It seems as though they are trying to impress us with your tasteless presentations using “shock” propaganda to get our attention.
Really now, business must be pretty bad for Burger King when you feel you have to resort to making fun of and disrespecting Latinos or try to convince parents the BKing singing about his love for…
By Hazel on Apr 7, 2009 in Featured | 0 Comments
Today I read this on E-Commerce Times…
[The king of the video rental stores, Blockbuster, is struggling for survival as its business model falters against competition from Netflix and Internet distribution of films. Still, the company has managed to persuade lenders to rejigger its financing, holding back the threat of bankruptcy for the time being.]
The explanation cited in the article for Blockbusters demise was the main reasons they are in trouble was because of Internet distribution and sinking franchises. Of course Netflix was also on their blame radar.
Yes, I…
By Hazel on Jan 3, 2009 in Age of the Super Consumer | 0 Comments
Most of today’s marketing and advertising models fail to engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. A shift in thinking and approach is critical in order for any size business to compete in this new business economy. An emphasis on “connectivity” and “relationship building” is more important than ever for business growth and survival.
The marketing mindset must move to one that shifts from:
- Pushing messages to nurturing consumer connection
- Shifting innovation from the top-down to the bottom-up
…
