By Hazel on May 27, 2009 in Age of the Super Consumer, Featured | 1 Comment
Fired up my Twitter this morning and checked what the hot topics of the day were and my goodness…#unfollowdiddy was really buzzing!
So I decided to check out what was going on and lo and behold, many fellow tweets were voicing their not so nice things about P Diddy (Sean “Diddy” Combs).
See for yourself…
#unfollowdiddy is trending so I read his tweets. He’s less of a jerk than I expected, but arrogant as he**. Twitters taking him down a peg.
#unfollowdiddy FOLLOW ME FOR A FREE #unfollowdiddy T SHIRT -ONE WINNER EVERY HOUR SM L XL
Good Morning twit fam!! I see the movement #unfollowdiddy is still…
By Hazel on May 23, 2009 in Age of the Super Consumer, Featured | 3 Comments
Twitter tweets were buzzing today about their frustration and anger with Old Navy’s $1 Flip Flop Day.
Apparently the marketing gurus in this company (and most other corporations for that matter) have not taken into consideration every move they make…we are watching them…and Twittering!
All over the country people were Twittering about their unhappy experience in “real-time“. This is the power of the Social Network folks!
It’s for certain, many folks on were not happy campers. Just look at some of the comments I saw coming across Twitter…
one dollar flip flop day at old navy : hate hate hate flip flops : hate hate hate…
By Hazel on Apr 30, 2009 in Featured, Take Charge of Your Website and Prosper! | 0 Comments
A recent research report which was aimed at determining the state of small business website and online advertising spending points out…
America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 - more than half of the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online.
Here is the kicker, many Marketers don’t understand about small businesses though. The report also indicated more than two-thirds of them were allocating their online advertising expenditures on advancing their…
By Hazel on Apr 28, 2009 in Featured, The Great Business Digital Divide | 0 Comments
Lately I have been hearing all over the web ‘marketing is conversation‘ and you better be on board with social media or you are not marketing.
I say that’s hog wash (I get it! Like pigs wash!).
I am not going to be arrogant enough to say I have the total explanation of what marketing means or what it is because I believe it encompasses really everything you do in your business.
But I will say I know it is about a whole lot more than conversation. No doubt, conversation is one of the “tools’ or methods we can use when marketing.
Marketing TODAY starts…
By Hazel on Apr 22, 2009 in Age of the Super Consumer, Featured | 0 Comments
Today I came across a tweet on Twitter providing a link to a YouTube video titled Bank of America Walkout. WOW! is all I can say.
This is consumer power using social media to the 10th power!!! I predict this video will spread like wildfire and I also believe many B of A customers will join in on this move.
This is a perfect example of what I have been saying for awhile now…this is the Age of the Super Consumer. Businesses both large and small have nowhere to hide anymore when it comes to their customers.
In fact, let it go on the record my belief…
By Hazel on Apr 15, 2009 in Age of the Super Consumer, Featured | 0 Comments
Recently Burger King’s advertisement antics have been a marketing nightmare if not corporate suicide in my opinion. What the heck is going on over there at corporate BK anyway? It seems as though they are trying to impress us with your tasteless presentations using “shock” propaganda to get our attention.
Really now, business must be pretty bad for Burger King when you feel you have to resort to making fun of and disrespecting Latinos or try to convince parents the BKing singing about his love for square butts, and his desire to “get with” SpongeBob while ladies shake their booties and “square butts” to…