It’s just about a no-brainer to know if you are in business today you better have a web presence…most likely starting with a website.

What is not common knowledge is most businesses (large and small) do not control these precious assets nor do they spend much time planning, strategizing, and nurturing the birth of their digital jewels.

If that were not shocking enough…very little if any attention is given to the ongoing marketing efforts and strategies that will now be needed once they have a presence online. Nor is much attention is given on how they will integrate their digital…

Well that day that all mothers long for, Mother’s Day…a day of recognition especially made for those of us who have contributed to one of life’s mysteries and wonders…Motherhood is close to showing up on the scene.

If your anything like me, it represents a “check out” moment from the hustle and bustle of life to reflect on the joys of beings mom (and the sorrows), how far you have come and how far your family has come.

Most of us our adorned with flowers, a gift, or dinner out and those are all such wonderful tokens of love from…

A recent research report which was aimed at determining the state of small business website and online advertising spending points out…

America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online.

Here is the kicker, many Marketers don’t understand about small businesses though. The report also indicated more than two-thirds…

STRATEGY ONE – Strategy is King…Status Quo is Dead!

Of all the things that entrepreneurs and small business owners fail to do, one of the most serious is strategic marketing planning. Strategic marketing planning in today’s marketplace IS the most important thing you should do. A Strategic Marketing Plan is a management tool that determines which steps to follow, and the methodologies and times to reach certain objectives. Gone are the days where marketing planning is an isolated activity! It has to be perfectly linked to the rest of the business functions (First contacts, billing, assistants/virtual, production, personnel, etc.)

STRATEGY…

Lately I have been hearing all over the web ‘marketing is conversation‘ and you better be on board with social media or you are not marketing.

I say that’s hog wash (I get it! Like pigs wash!).

I am not going to be arrogant enough to say I have the total explanation of what marketing means or what it is because I believe it encompasses really everything you do in your business.

But I will say I know it is about a whole lot more than conversation. No doubt, conversation is one of the “tools’ or methods we can use…

If you have not seen the videos or heard about the incredible voice of Great Britain’s Susan Boyle yet you must not come out very often!

Most have heard because her story has been all over the internet.  But more importantly its what her story of ‘most unlikely to succeed’ has done to touch the heart of millions of people around the world.

Susan looked the part of an average person (like most of us) but when she appeared on TV show Britain’s Got Talent and she begin…

Today I read a post from a new blog I subscribed to at the beginning of the year. I was first intrigued by the name of the blog (Cubicle Nation) but as I began to read the posts I really liked the point of view the author (Pam) had. I have found her posts to be most helpful to me personally in business and in the area of this thing we call living.

Today’s post was so good I had to write about it and share it with you. You see, Pam talks about what I…