Recently Burger King’s advertisement antics have been a marketing nightmare if not corporate suicide in my opinion. What the heck is going on over there at corporate BK anyway? It seems as though they are trying to impress us with your tasteless presentations using “shock” propaganda to get our attention.

Really now, business must be pretty bad for Burger King when you feel you have to resort to making fun of and disrespecting Latinos or try to convince parents the BKing singing about his love for square butts, and his desire to “get with” SpongeBob while ladies shake their booties and “square butts” to…

I read at businessweek.com yesterday about the new book In-N-Out Burger: Professionalizing Fast-Food by Stacy Perman. She tells the story of the enormous success this business has had and points out it has been due primarily to the vision of the deceased founders Harry and Esther Snyder, the management qualities and the great treatment of its employees.

Living in California for many years and having two family members that work there for 6-8 years I can attest firsthand they are amazing from the customer perspective. They beat any fast-food chain out there hands down when it comes to the service, the quality and…