#unfollowdiddy Nobody is Exempt in Today’s Social Marketplace »

twitterFired up my Twitter this morning and checked what the hot topics of the day were and my goodness…#unfollowdiddy was really buzzing!

So I decided to check out what was going on and lo and behold, many fellow tweets were voicing their not so nice things about P Diddy (Sean “Diddy” Combs).

See for yourself…

#unfollowdiddy is trending so I read his tweets. He’s less of a jerk than I expected, but arrogant as he**. Twitters taking him down a peg.

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What Mother’s Day and a Video Can Teach us About 21st Century Marketing »

flowersWell that day that all mothers long for, Mother’s Day…a day of recognition especially made for those of us who have contributed to one of life’s mysteries and wonders…Motherhood is close to showing up on the scene.

If your anything like me, it represents a “check out” moment from the hustle and bustle of life to reflect on the joys of beings mom (and the sorrows), how far you have come and how far your family has come.

Most of us our adorned with flowers, a gift, or dinner out and those are all such wonderful tokens of love from…

Mechanics vs. intent – Seth Godin »

Good post by Seth Godin which is simple but true regarding promoting and spreading the word about your business in today’s economy.

Small Businesses are Big Players on the Web »

A recent research report which was aimed at determining the state of small business website and online advertising spending points out…

America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online.

Here is the kicker, many Marketers don’t understand about small businesses though. The report also indicated more than two-thirds…

9 Strategies to Make 2009 Your Best Year Ever to Get a Flood of New Clients Despite the Soft Economy »

STRATEGY ONE – Strategy is King…Status Quo is Dead!

Of all the things that entrepreneurs and small business owners fail to do, one of the most serious is strategic marketing planning. Strategic marketing planning in today’s marketplace IS the most important thing you should do. A Strategic Marketing Plan is a management tool that determines which steps to follow, and the methodologies and times to reach certain objectives. Gone are the days where marketing planning is an isolated activity! It has to be perfectly linked to the rest of the business functions (First contacts, billing, assistants/virtual, production, personnel, etc.)

STRATEGY

Marketing is not conversation! »

Lately I have been hearing all over the web ‘marketing is conversation‘ and you better be on board with social media or you are not marketing.

I say that’s hog wash (I get it! Like pigs wash!).

I am not going to be arrogant enough to say I have the total explanation of what marketing means or what it is because I believe it encompasses really everything you do in your business.

But I will say I know it is about a whole lot more than conversation. No doubt, conversation is one of the “tools’ or methods we can use…

Why consumers are fedup and businesses better take heed! »

Today I came across a tweet on Twitter providing a link to a YouTube video titled Bank of America Walkout. WOW! is all I can say.

This is consumer power using social media to the 10th power!!! I predict this video will spread like wildfire and I also believe many  B of A customers will join in on this move.

This is a perfect example of what I have been saying for awhile now…this is the Age of the Super Consumer. Businesses both large and small have nowhere to hide anymore when it comes to their…

The mighty Blockbuster…boom to bust »

Watching videos at home

Today I read this on E-Commerce Times
[The king of the video rental stores, Blockbuster, is struggling for survival as its business model falters against competition from Netflix and Internet distribution of films. Still, the company has managed to persuade lenders to rejigger its financing, holding back the threat of bankruptcy for the time being.]

The explanation cited in the article for Blockbusters demise was the main reasons they are in trouble was because of Internet distribution and sinking franchises. Of course Netflix was also on their blame radar.

Yes, I…