If I Were In Charge Of 21st Century Marketing for Cracker Barrel Restaurants »

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Recently I took a road trip from Nashville, TN to Little Rock, Arkansas twice within a two week period! Is there some sort of an award for that? (LOL)

Of course one of the activities that go hand-in-hand with a road trip is making food stops. Even though I knew this would be a fairly long drive, I really had no plans on where to eat on this double trek trip except I did plan on getting some killer BBQ in Memphis which turned out to be a HUGE disappointment! But that’s another story.

I really ended up relying on roadside billboards…

Thanksgiving 2009 holds incredible opportunity to transform your business »

Thanksgiving.jpegAah…the Thanksgiving holiday!

For many of us it conjures up memories and emotions of wholesomeness, family, fall colors, great food and of course, being thankful to God for all of the blessings we have.

Despite the fact Thanksgiving is just about being swept off the map and overshadowed as a major holiday these days…it will always be a significant holiday I will respect and honor in my lifetime.

I believe Thanksgiving 2009 offers up a special opportunity to those of us in business. No doubt it’s been a tough year for many of us here in the U.S. despite what the news says. I…

Why Strategy is the New Business Era Currency »

Mind boggling! The entire business landscape is going through a metamorphous of sorts…nothing is business as usual anymore! Really, nothing is!

I see business sector after sector old standby models falling apart everywhere. New approaches are being developed; existing business systems are being redefined and challenged while others are completely collapsing. It’s as though someone took a giant stick and hit the business piñata and bam!!! We have an explosion of winners, losers, new kids on the block staking claim, giants falling, bewildered and confused executives and shareholders, fraud, fear, excitement, status quo and just as Elvis Presley said “A Whole…

Small Businesses Deserve Respect and Our Support »

USFlag.The loss of over 6 million net jobs is a huge problem for the US. According to the United States Bureau of Labor Statistics (BLS), nonfarm, private sector employment peaked at 115.8 million in December 2007 then fell to 109.5 million by May 2009.

At this time, job losses from mass layoffs added up to 3.6 million, up 66 percent over the preceding 18 months.

Since many people who have not been able to find a job, we are seeing an unprecedented number of people choosing to go into business for themselves. Historically small business’ job creation will be key in our…

Business Suicide Mindsets to Avoid in 2009 (Part 3) »

Hunker_Down_HidingSo far I have covered two of the four mindsets I believe are deadly in today’s new marketplace.

The first was the Status Quo Mindset and the second was the Arrogance Mentality Mindset.

Today I will cover the third mindset I find very noted for the season we are currently in.

It is the Business Suicide Mentality #3: The “Hunker Down” Mindset.

The reference to hunker down means two things: One is preparation for some type of pressure you’re anticipating. The other relates to hiding.

With the jobless rates soaring, consumer spending way down and the incredible shifts occurring in new millennium business across the board…

What Chuck E. Cheese Can Teach Us About Customer Experiences »

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I, like most Americans have grown so weary of the unbelievably bad customer service in the everyday marketplace both online and off in this country.

Until recently, we as consumers did not have a very easy and effective way to share with the masses our experiences nor were we very successful in getting attention to our plight regarding bad service and products from the very companies we had the conflict with. The old “on hold forever 800 number” was many times the only recourse we could take against these offending businesses.

That was until technology put the tools in the consumer’s hands…

Business Suicide Mindsets to Avoid in 2009 (Part 1) »

Business SuicideWell…here we are about halfway through what has so far been an incredibly challenging and difficult year for many of us in business, from the giants like GM to the local auto detail shop.

Some have survived, and sadly some have not. Some have reinvented themselves and some are still doing the same things they have always done…resistant to any changes.

So what does the rest of 2009 hold for the marketplace here in the U.S.?

It depends on who you are listening to and what your mindset is. It really does not matter if you are looking to the media; research firms, the…

#unfollowdiddy Nobody is Exempt in Today’s Social Marketplace »

twitterFired up my Twitter this morning and checked what the hot topics of the day were and my goodness…#unfollowdiddy was really buzzing!

So I decided to check out what was going on and lo and behold, many fellow tweets were voicing their not so nice things about P Diddy (Sean “Diddy” Combs).

See for yourself…

#unfollowdiddy is trending so I read his tweets. He’s less of a jerk than I expected, but arrogant as he**. Twitters taking him down a peg.

#unfollowdiddy FOLLOW ME FOR A FREE #unfollowdiddy T SHIRT -ONE WINNER EVERY HOUR SM L XL

Good Morning twit fam!! I see the movement #unfollowdiddy is still…

What Mother’s Day and a Video Can Teach us About 21st Century Marketing »

flowersWell that day that all mothers long for, Mother’s Day…a day of recognition especially made for those of us who have contributed to one of life’s mysteries and wonders…Motherhood is close to showing up on the scene.

If your anything like me, it represents a “check out” moment from the hustle and bustle of life to reflect on the joys of beings mom (and the sorrows), how far you have come and how far your family has come.

Most of us our adorned with flowers, a gift, or dinner out and those are all such wonderful tokens of love from our families.…

Mechanics vs. intent - Seth Godin »

Good post by Seth Godin which is simple but true regarding promoting and spreading the word about your business in today’s economy.



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