Why Strategy is the New Business Era Currency »
By Hazel on Jun 25, 2011 in Featured, The Great Business Digital Divide | 3 Comments
By Hazel on Jun 25, 2011 in Featured, The Great Business Digital Divide | 3 Comments
By Hazel on Aug 17, 2010 in Age of the Super Consumer, Featured | 1 Comment
In marketing and advertising lingo…the term Branding carries a lot of weight! But when it comes to the very target Branding is suppose to make its impact on, well they don’t really care about that term because that is not how they refer to a company, product or service and it’s not what gets them to take an action.
Their touch point, frame of reference, what gets their interest…is the ‘human experience’. Period.
Today’s American consumers (whose ever changing life stages must be taken into consideration) start their relationship with your business by examining and experiencing your intent and motivation.…
By Hazel on Aug 13, 2010 in Age of the Super Consumer, Featured, The Great Business Digital Divide | 1 Comment
A good part of being successful has to do with character and what being successful means to YOU.
Character shows up in those little things most take for granted like keeping your word especially when it’s inconvenient, taking personal responsibility even if it cost you, returning phone calls, looking out for others well being before your own.
Basically, the way I see it is business success in this new economy will depend largely on your intentions, your motives. That is the way it used to be and that is how it should be in my books.
Everyone gets it you…
By Hazel on Jul 31, 2010 in Facts and Statistics Everyone in Business Should Know About, Featured | 1 Comment

Just look at these recent numbers!
It doesn’t take a professor to see the immediate future is ripe for beginning to think about how you are going to connect with today’s incredibly connected mobile consumer.
Just looking at this snapshot of numbers you can see why you need to start adding mobile marketing to your strategy.
- 82% of all adults have a cell phone
- 58% of all adults send or receive text messages (7-in-10 of cell phone users)
- 27% of all adults have sent or read a text message while driving (1/3 of…
By Hazel on Jul 30, 2010 in Facts and Statistics Everyone in Business Should Know About, Featured | 1 Comment
Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society; yet, only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products, according to the 2010 Cone Shared Responsibility Study.
By Hazel on Jun 14, 2010 in Featured, Take Charge of Your Website and Prosper! | 1 Comment
I decided to address this topic because I have begun to hear more and more the advice “your business doesn’t need a website anymore”.
This has stemmed mainly from the fact social media opportunities are powerful marketing options today.
My concern with this is someone in business may think these self proclaimed digital marketing experts preaching this point of view really know what they are talking about. Some do for sure…but I find that loads of them don’t.
To suggest a business does not need to have their own business website real estate clearly indicates to me this person has…
By Hazel on May 18, 2010 in Featured, Take Charge of Your Website and Prosper! | 2 Comments
Ning the well known free social network service used by 2.3 million businesses and organizations on the web is shutting down its free service and it’s reported they have laid off 40% of their staff.
Sad to see these folks lose their jobs for sure but on the other hand I think this is a great wakeup call for those who depend on using custom social networks in their business strategy.
This is one reason I believe placing your most important digital assets in someone else basket is NOT a wise strategy. If you realize the…
By Hazel on Apr 29, 2010 in Featured, Take Charge of Your Website and Prosper! | 1 Comment

With so many things available through technology to market and reach your customer directly today…why don’t more business owners take on more of their own marketing efforts?
You would have to have been on another planet this past decade not to know we have entered into a new business era. This is so a direct-to-consumer market now. People want customization and personalization and a one-to-one experience. The middle man and gatekeepers are dying off by the droves in every industry segment!
One thing I’ve discovered and relate to as a consumer over the past few years is people…
By Hazel on Jan 4, 2010 in Featured, The Great Business Digital Divide | 3 Comments

Recently I took a road trip from Nashville, TN to Little Rock, Arkansas twice within a two week period! Is there some sort of an award for that? (LOL)
Of course one of the activities that go hand-in-hand with a road trip is making food stops. Even though I knew this would be a fairly long drive, I really had no plans on where to eat on this double trek trip except I did plan on getting some killer BBQ in Memphis which turned out to be a HUGE disappointment! But that’s another story.
I really ended up relying…
By Hazel on Nov 11, 2009 in Age of the Super Consumer, Featured | 2 Comments
Aah…the Thanksgiving holiday!
For many of us it conjures up memories and emotions of wholesomeness, family, fall colors, great food and of course, being thankful to God for all of the blessings we have.
Despite the fact Thanksgiving is just about being swept off the map and overshadowed as a major holiday these days…it will always be a significant holiday I will respect and honor in my lifetime.
I believe Thanksgiving 2009 offers up a special opportunity to those of us in business. No doubt it’s been a tough year for many of us here in the U.S. despite what…