Visual Snapshot of the Digital Conversation Sphere »

What an Amazing  job Brian Solis and Jesse Thomas did in creating a visual road map for today’s online conversation sphere.

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Digital_conversation_sphere

Freshly Delivered Phone Books and Dinosaur Marketing »

phone_booksYep…I did it! It’s out in the open. I just picked up that intruder bundle thrown up on my porch without my permission and shoved it into my car to drop off at the local recycle  bin.

That’s that I thought!

But to my dismay, a week later another one of those pesky dinosaur phone books showed up delivered to my doorstep once again without me having any say so in the ordeal. Well, I don’t have to tell you what became of this annoyance once again.

Here’s the thing though that bugs me more than having to throw away those phone books…

What Mother’s Day and a Video Can Teach us About 21st Century Marketing »

flowersWell that day that all mothers long for, Mother’s Day…a day of recognition especially made for those of us who have contributed to one of life’s mysteries and wonders…Motherhood is close to showing up on the scene.

If your anything like me, it represents a “check out” moment from the hustle and bustle of life to reflect on the joys of beings mom (and the sorrows), how far you have come and how far your family has come.

Most of us our adorned with flowers, a gift, or dinner out and those are all such wonderful tokens of love from our families.…

Mechanics vs. intent - Seth Godin »

Good post by Seth Godin which is simple but true regarding promoting and spreading the word about your business in today’s economy.

The End Of Mass Marketing…YES!! »

Most of today’s marketing and advertising models fail to engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. A shift in thinking and approach is critical in order for any size business to compete in this new business economy. An emphasis on “connectivity” and “relationship building” is more important than ever for business growth and survival.

The marketing mindset must move to one that shifts from:

  • Pushing messages to nurturing consumer connection
  • Talking to listening
  • Shifting innovation from the top-down to the bottom-up
  • Creating pull interactions
  • Designing campaigns to facilitating conversations
  • Ownership to experience

It is predicted over the next…



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