By Hazel on Apr 30, 2009 in Featured, Take Charge of Your Website and Prosper! | 0 Comments
A recent research report which was aimed at determining the state of small business website and online advertising spending points out…
America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online.
Here is the kicker, many Marketers don’t understand about small businesses though. The report also indicated more than two-thirds…
By Hazel on Apr 28, 2009 in Featured, The Great Business Digital Divide | 0 Comments
Lately I have been hearing all over the web ‘marketing is conversation‘ and you better be on board with social media or you are not marketing.
I say that’s hog wash (I get it! Like pigs wash!).
I am not going to be arrogant enough to say I have the total explanation of what marketing means or what it is because I believe it encompasses really everything you do in your business.
But I will say I know it is about a whole lot more than conversation. No doubt, conversation is one of the “tools’ or methods we can use…
By Hazel on Apr 24, 2009 in Featured, The Great Business Digital Divide | 0 Comments
Because understanding what is going on with people and technology is critical for any business strategy today, I would like to share some information that reveals theory on where the web (3.0 & 4.0) is going and why that is important to consider.
The truth is we (people, your customer) are the web and we always have been! But technology has empowered us to connect with one another like never before…and this is just the beginning.
Here is a informative map on the convergence of technology and social connections…
By Hazel on Apr 19, 2009 in Age of the Super Consumer, Featured | 1 Comment
If you have not seen the videos or heard about the incredible voice of Great Britain’s Susan Boyle yet you must not come out very often!
Most have heard because her story has been all over the internet. But more importantly its what her story of ‘most unlikely to succeed’ has done to touch the heart of millions of people around the world.
Susan looked the part of an average person (like most of us) but when she appeared on TV show Britain’s Got Talent and she begin…
