Lately I have been hearing all over the web ‘marketing is conversation‘ and you better be on board with social media or you are not marketing.

I say that’s hog wash (I get it! Like pigs wash!).

I am not going to be arrogant enough to say I have the total explanation of what marketing means or what it is because I believe it encompasses really everything you do in your business.

But I will say I know it is about a whole lot more than conversation. No doubt, conversation is one of the “tools’ or methods we can use…

Because understanding what is going on with people and technology is critical for any business strategy today, I would like to share some information that reveals theory on where the web (3.0 & 4.0) is going and why that is important to consider.

The truth is we (people, your customer) are the web and we always have been! But technology has empowered us to connect with one another like never before…and this is just the beginning.

Here is a informative map on the convergence of technology and social connections…

If you have not seen the videos or heard about the incredible voice of Great Britain’s Susan Boyle yet you must not come out very often!

Most have heard because her story has been all over the internet.  But more importantly its what her story of ‘most unlikely to succeed’ has done to touch the heart of millions of people around the world.

Susan looked the part of an average person (like most of us) but when she appeared on TV show Britain’s Got Talent and she begin…