Ahh the mature woman! Something all of us girls grow up to be…well hopefully. As I have embarked on this leg of my personal journey I have noticed more than ever the lack of significance placed on my role, generation and participation in the marketplace.

Is it marketers have counted me out? Do they think I am over the ‘hill’ and no longer am a substanable source of revenue for their bottomline?

It could just be our fascination and even obsession with “being young” but whatever it is…marketers that ignore this market segment are pretty stupid in my books.

November 2009 a white…

Aah…the Thanksgiving holiday!

For many of us it conjures up memories and emotions of wholesomeness, family, fall colors, great food and of course, being thankful to God for all of the blessings we have.

Despite the fact Thanksgiving is just about being swept off the map and overshadowed as a major holiday these days…it will always be a significant holiday I will respect and honor in my lifetime.

I believe Thanksgiving 2009 offers up a special opportunity to those of us in business. No doubt it’s been a tough year for many of us here in the U.S. despite what the news says. I…

Mind boggling! The entire business landscape is going through a metamorphous of sorts…nothing is business as usual anymore! Really, nothing is!

I see business sector after sector old standby models falling apart everywhere. New approaches are being developed; existing business systems are being redefined and challenged while others are completely collapsing. It’s as though someone took a giant stick and hit the business piñata and bam!!! We have an explosion of winners, losers, new kids on the block staking claim, giants falling, bewildered and confused executives and shareholders, fraud, fear, excitement, status quo and just as Elvis Presley said “A Whole…

Yep…I did it! It’s out in the open. I just picked up that intruder bundle thrown up on my porch without my permission and shoved it into my car to drop off at the local recycle  bin.

That’s that I thought!

But to my dismay, a week later another one of those pesky dinosaur phone books showed up delivered to my doorstep once again without me having any say so in the ordeal. Well, I don’t have to tell you what became of this annoyance once again.

Here’s the thing though that bugs me more than having to throw away those phone books…

This is my final article of my four part series on Business Suicide Mindsets to Avoid in 2009.

Although I this one is last, it can be just as damaging for a business as the other three I have already covered.

I call this Business Suicide Mentality #4: The “I Don’t Have Too; I Don’t Want Too, I Will Not Change!” Mindset.

Yep, Change…it’s a word we all know yet often we find we are naturally opposed to the meaning of this word.  We find change is disruptive and unsettling, so we resist it.

The dictionary defines change as…

Change

to make the form, nature,…

So far I have covered two of the four mindsets I believe are deadly in today’s new marketplace.

The first was the Status Quo Mindset and the second was the Arrogance Mentality Mindset.

Today I will cover the third mindset I find very noted for the season we are currently in.

It is the Business Suicide Mentality #3: The “Hunker Down” Mindset.

The reference to hunker down means two things: One is preparation for some type of pressure you’re anticipating. The other relates to hiding.

With the jobless rates soaring, consumer spending way down and the incredible shifts occurring in new millennium business across the board…

In my last article on this topic I covered the Business Suicide Mentality #1: The Status Quo Mindset.

Here in part two, I will address The Arrogance Mentality Mindset. This mentality is not as easy to put your finger on at first glance. Rather, it has the ability to rear its ugly head in many disguised forms.

For instance, I had the unpleasant encounter with this mentality during a business cold call activity I was engaged in recently. I had emailed the business owner (whose business I frequent) because I felt for sure I could help him increase his website marketing…

Believe it or not, many clients that have come to us to develop a new website did not realizing they did not own their previous website!

How can that be?

Well for starters…many web designers sell you what is referred to as a proprietary CMS (Content Management System) or a template based system. Both of these give you the advantage of adding content and managing some of your website functions from a browser accessed backend commonly refer to as a ‘Dashboard’. However, it the web system belong to the company your website it with not you. You only own your content.

How can…

Twitter tweets were buzzing today about their frustration and anger with Old Navy’s $1 Flip Flop Day.

Apparently the marketing gurus in this company (and most other corporations for that matter) have not taken into consideration every move they make…we are watching them…and Twittering!

All over the country people were Twittering about their unhappy experience in “real-time“.  This is the power of the Social Network folks!

It’s for certain, many folks on were not happy campers. Just look at some of the comments I saw coming across Twitter…

one dollar flip flop day at old navy : hate hate hate flip flops : hate hate hate…

Why is it business websites and web assets ‘don’t get no respect’? That’s right.

In my 13 years as a web business professional I see this happen over and over. It happens with large corporations, to one man shop freelancers, to mid size and small businesses to entrepreneurs. Their website gets very little attention and nurturing at the stage of inception often handed off to the ‘web people’ to Make It So!

What’s wrong with that you ask?

Well for starters, your website and web properties (blogs, social pages, digital campaigns, etc) are not just flipping things that show up on the Internet! Rather…