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	<title>Strategic Business Designer - Hazel Nieves &#039;Digital Strategy Marketing Coach&#039; &#187; Uncategorized</title>
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	<link>http://www.strategicbusinessdesigner.com</link>
	<description>Specializing in helping Integrity Conscious businesses</description>
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		<title>Website Development and Strategy Planning</title>
		<link>http://www.strategicbusinessdesigner.com/2010/01/website-development-and-strategy-planning/</link>
		<comments>http://www.strategicbusinessdesigner.com/2010/01/website-development-and-strategy-planning/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 20:00:46 +0000</pubDate>
		<dc:creator>Hazel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[<h1>This new business era is driven by the Internet and a <em>&#8216;new breed&#8217;</em> of customers.</h1>
<h3>That makes your online presence exceptionally important today!</h3>
<h5>Are you certain you are getting the most return for your investment on your website and web presence?</h5>
<p>I&#8217;m sure your business was not developed from a cookie cutter. Rather, it&#8217;s a unique combination of your talents, mission, services and/or products and more. Just the same, your online presence initiatives should not be developed from a cookie cutter approach. Unfortunately, that&#8217;s the approach taken for most business websites and online initiatives.</p>
<p>The most important phase in any&#8230;</p>]]></description>
			<content:encoded><![CDATA[<h1>This new business era is driven by the Internet and a <em>&#8216;new breed&#8217;</em> of customers.</h1>
<h3>That makes your online presence exceptionally important today!</h3>
<h5>Are you certain you are getting the most return for your investment on your website and web presence?</h5>
<p>I&#8217;m sure your business was not developed from a cookie cutter. Rather, it&#8217;s a unique combination of your talents, mission, services and/or products and more. Just the same, your online presence initiatives should not be developed from a cookie cutter approach. Unfortunately, that&#8217;s the approach taken for most business websites and online initiatives.</p>
<p>The most important phase in any Website initiative is the strategic planning phase. It is this phase that will determine many factors such as…your desired key outcomes, your audiences you’ll target, the best technology platforms to use, your services you’ll offer, content strategy, emotional appeal, and much, much more.</p>
<p>I provide the all important service of <strong>Website Development and Redesign Strategy Planning</strong> for any size business or organization. After the strategic planning has occurred, I will also act on your behalf as your personal <em>Web Concierge</em> and represent your business with your web design company or team ensuring your website is developed based on what has been planned and is best for your business. I will be looking out for your interest every step of the way!</p>
<p><em><strong>Before you spend THOUSANDS and THOUSANDS of dollars</strong></em> on the creation or redesign of your website&#8230;before you have your “web guy” output one line of code or design…this is the starting point that will determine your web initiative&#8217;s ultimate failure or success.</p>
<div style="margin-top: 15px; margin-bottom: 15px;"><a href="http://www.worldvisionusprograms.org/index.php#/seatac" target="_blank"><img style="padding: 3px; border: 1px solid #CCCCCC;" src="/images/wvScreenShot_1.jpg" border="0" alt="World Vision US Programs" width="175" height="144" /></a><a href="http://www.digitalpersuasions.com/Clients/estyle/" target="_blank"><img style="padding: 3px; border: 1px solid #CCCCCC;" src="/images/eStyleScreenShot.jpg" border="0" alt="Elisiance Style" width="175" height="144" /></a><a href="http://www.silverstardental.com/index2.php" target="_blank"><img style="padding: 3px; border: 1px solid #CCCCCC;" src="/images/ssdScreenShot.jpg" border="0" alt="Silver Star Dental Practice" width="175" height="144" /></a></div>
<p>Without knowing all the in’s and out’s of the options available, the latest  web marketing trends, the best digital mix for your business, and whether or  not you are getting a good deal on the price of your website design…the  results many times are you may possibly (and I use that sparely) end up with a  nice looking website but it is <strong><span style="text-decoration: underline;">completely  useless</span></strong> when it comes to generating new business and contributing to your  bottom line.</p>
<p style="text-align: center;"><strong>No longer do you have to be at the mercy of<br />
not knowing about this ‘web  stuff”!</strong></p>
<p>Now you can have an expert in website media design and digital strategy help you develop a systematic plan of action so that your website gives you a positive return on your investment and continues to be relevant in future.</p>
<p>My <strong>Website Development and Redesign Strategy Planning</strong> will:</p>
<ul>
<li>Guide you through the process of getting your  website and web presence developed and positioned so you <strong>get the most out of the money you will spend</strong>.</li>
<li>Understand your Target Audience&#8217;s Needs &amp; Wants</li>
<li>Identify your Road Blocks</li>
<li>Your online success strategies and  implementation plans.</li>
<li>Track &amp; Improve your Lead and Sales Generation (i.e. Conversion Rate)</li>
<li>Help you choose the right digital tools (such as  social media m) for your business</li>
</ul>
<p>I will be your personal Web Concierge looking out for your interest every  step of the way! You can be certain with my help your web person is not taking  advantage of you, and you will keep the control of YOUR business’s digital  destiny!</p>
<p>My <strong>Website Development and Redesign Strategy Planning</strong> service can <strong><span style="text-decoration: underline;">save you so much money</span></strong> as well as time and unnecessary headaches when it comes to making the often  time consuming and confusing decisions regarding ALL aspects of your website and/or other  types of digital media you are contemplating or using.</p>
<p>I  bring you inside and direct experience of over <a href="http://www.digitalpersuasions.com" target="_blank">13 years as an owner of a top  notch web development company</a>, my digital marketing insight and skills I have  used to help my clients both large corporations and small businesses over the  years and my social media marketing experience and training.</p>
<div style="border: 2px solid #D78B03; padding: 10px; background-color: #f3f3f3;">
<p>Saying&#8230; &#8220;Hazel Nieves is a problem-solving  expert&#8221; is an understatement&#8211;that doesn&#8217;t begin to communicate the  vast skills, knowledge and technical resources her organizations bring to the table.</p>
<p>We were impressed by her work and decided to have her and her company work on a large-scale project-and we dreamed big. Traffic to our site has increased and our users are  spending more time on our site learning about what we do and getting involved. They met the challenge  providing a website that was more interactive, contained movies, maps,  analytics, and best of all a CMS component. We completed the site on schedule.  They equipped us with the necessary tools to create, edit, publish, and manage  our content. One of their business philosophies is, &#8220;Empowering our  clients.&#8221; We can vouch for that. Now, we are sharing more information and  a user-friendly format.</p>
<p>We are very pleased with her level of expertise  and business ethics. She continues to provide solutions for our web development  needs.</p>
<div>
<div style="text-align: right;"><em>Sandy Hess<br />
Information Architect</em><br />
<a href="http://www.worldvision.org" target="_blank">World Vision</a></div>
</div>
</div>
<p><strong> </strong></p>
<p><strong>WHO NEEDS A WEBSITE DEVELOPMENT OR REDESIGN STRATEGY AND PLANNING </strong><strong>PROFESSIONAL?</strong></p>
<p><strong> </strong></p>
<p>Any business owner who feels like they are:</p>
<ul>
<li>Not sure if the <strong><em>web people</em></strong> they have on board or may be considering are providing or proposing solutions that are  certain to increase your business and ensure a long term return on your  investment.</li>
</ul>
<ul type="disc">
<li>Possibly being over charged or not getting a clear       picture of just what they are paying for.</li>
<li>Struggling with their online marketing but know they       must have a strong web presence.</li>
<li>Don’t fully understand the digital marketing arena yet       they know they must be positioned firmly to not get left behind.</li>
<li>Needing to reconsider their web marketing, get on board       with social media marketing but need some help in charting their course.</li>
<li>Wanting to get MORE out of their website in terms of       business solutions to help increase your sales, or reduce redundant tasks       and reduce your labor overhead. It’s very possible your website can provide       you more sophisticated business solutions than you may know.</li>
<li>Missing the boat when it comes to incorporating social  networking and social marketing to their online marketing strategies.</li>
</ul>
<p style="text-align: center;"><a onclick="ps_imagemanager_popup(this.href,'yourBusinessWebsiteDelimma.jpg','761','457');return false" href="/images/yourBusinessWebsiteDelimma.jpg" onfocus="this.blur()"><img style="border: 0pt none; margin: 3px 0px;" title="Your Business Website Delimma" src="http://www.strategicbusinessdesigner.com/images/yourBusinessWebsiteDelimma_small.jpg" border="0" alt="Your Business Website Delimma" hspace="0" vspace="3" width="525" height="315" /></a></p>
<p><strong><br />
My Services include one on one coaching for 4 hours via phone and email on any subject listed below:</strong></p>
<ul type="disc">
<li>Advice and direction on your website proposals or       projects to ensure your investment is a sound one.</li>
<li>Evaluation of the critical areas that directly affect your online success and detailed recommendations for making improvements for areas such as usability friendly, use of cognitive psychology, emotional connecting information display, and effective persuasion.</li>
<li>Access service and design fees to confirm the value of       what you are paying for.</li>
<li>Determine the level of ownership of your digital       assets.</li>
<li>Direction on how to develop you web marketing       strategies</li>
<li>Looking for guidance on the best approach to take for a       total website makeover. What platform, marketing objectives, and design       considerations.</li>
<li>Uncover web business solutions your website can       accommodate that can increase your sales, or productivity and customer       service.</li>
<li>Consider the use of Social media (Facebook, Linkedin,       Twitter, etc.) marketing strategies and assessment for your web       positioning plans.</li>
<li>Collaborate on your existing copywriting, branding designs,       logos, or any printed collateral.</li>
</ul>
<div style="border: 2px solid #D78B03; padding: 10px; background-color: #f3f3f3;">Hazel is truly a talented visionary and an asset for any  company. Her expertise in strategic marketing, technology and the customer  experience coupled with her innovative and creative thinking characterized her  impact on our organization. Hazel built our marketing and sales department from  the ground up. She took us from a corporation which at the time had no formal  marketing and sales processes, procedures or strategy to where marketing and  sales are now integral parts of our corporate culture.</p>
<div>
<div style="text-align: right;"><em>Carl Banks<br />
President</em><br />
<a href="http://www.productiontech.com/" target="_blank">Production Technologies</a></div>
</div>
</div>
<p><strong><br />
HOW TO GET STARTED</strong></p>
<ol type="1">
<li>Set up a complementary 30 minute telephone discussion with me so       I can assess your web needs and issues and ensure you do indeed need my       kind of services. My passion is to get you results not sell you something       you don’t need or that want get you want to be. This is an opportunity to       also make sure you have realistic goals for the time and money you’ve       budgeted before you sign up for my coaching services.</li>
<li>Once we are ready to proceed, I will send you my       Coaching Agreement you will sign and my e-invoice for this 4 hour coaching       package.</li>
<li>Once the Coaching Agreement and e-invoice are signed,       returned and paid, I’ll send you my coaching questionnaire so you can get       me up to speed on your web presence initiative, what your goals are-short       &amp; long term, and some background so I can be better informed to help       you make the most effective decisions for your web presence.</li>
<li>When the coaching questionnaire is returned, you will       receive a meeting schedule request for our first planning meeting. This       first meeting is for 1 1/2-2 hrs. where we’ll discuss in depth your       concerns for your web presence, my assessment and findings I gathered from       your coaching questionnaire and some research I have done on your behalf, what       are the best course of actions you should consider, what is working and       what isn’t, define strategies or ‘fixes’ to put into place, Then, when you       need more specific help on any of the items (i.e.; writing a press       release, setting up a database, editing a promotional letter, etc.) you       can call or email us for help then.</li>
<li>The remainder 2 hours can be used for the second phase       of your project that may include the continuation of what we have previously       covered, or any important proposal or documents for your web assets you       may want me to review, or any specific help with questions you have, or issues       with a designer or web professional you are already working with.</li>
</ol>
<p><strong><em>To get  stated today <a href="http://www.strategicbusinessdesigner.com/cart/index.php?main_page=product_info&amp;cPath=66&amp;products_id=182" target="_blank">click here</a>.</em></strong></p>
<p>REMEMBER…</p>
<h2 style="text-align: center;">90% OF ALL BUSINESS WEBSITES ARE FAILING<br />
TO RETURN ON THE INVESTMENT.</h2>
<p><strong>The Internet Is the Most Cost Effective, Far Reaching, 24/7,  Hottest Marketing Platform in the World Today!</strong></p>
<p>If  you are in business…you not only have to be there…you have to have a website  that is designed to be a Client Magnet. There is a lot at stake here for your  business.</p>
<p>Don’t  leave it in the hands of your web people to figure it out for you. I will be your  personal <strong>Website Development and Redesign Strategy Planning</strong><strong> </strong>looking out for your interest every step of the way! This coaching service alone can save you so much money,  time, and effort!</p>
<p>Contact  me now!</p>
<p><strong>Website Development or Redesign Strategy and Planning Management</strong><strong> Services- 4 hours $650</strong></p>
<p style="text-align: center;"><a href="http://www.strategicbusinessdesigner.com/cart/index.php?main_page=product_info&amp;cPath=66&amp;products_id=182" target="_blank"><img style="border: 0pt none; margin: 3px 0px;" title="Order Website Development and Redesign Coaching" src="http://www.strategicbusinessdesigner.com/images/order.jpg" border="0" alt="Order Website Development and Redesign Coaching" hspace="0" vspace="3" width="388" height="114" /></a></p>
<div style="border: 2px solid #D78B03; padding: 10px; background-color: #f3f3f3; margin-top: 25px;">Working with Hazel (on more than one  occasion) has been a real delight for me. She is a strong &#8220;big picture&#8221;  thinker with the ability to move from strategy to tactics. Prepare to have your  current thinking and plans challenged in a way that will make your final  strategy better and more productive. She knows what she is doing!</p>
<div>
<div style="text-align: right;"><em>Rick  Edwards<br />
Associate Publisher at Salem Publishing</em><br />
<a href="http://www.salempublishing.com/" target="_blank">Salem Publishing</a></div>
</div>
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