Strategic Business Designer - Hazel Nieves 'Digital Strategy Marketing Coach' » Facts and Statistics Everyone in Business Should Know About

Why Mobile Marketing Must be in Your Marketing Strategy

Hazel — Sat, 31 Jul 2010 16:54:50 +0000

Just look at these recent numbers!

It doesn’t take a professor to see the immediate future is ripe for beginning to think about how you are going to connect with today’s incredibly connected mobile consumer.

Just looking at this snapshot of numbers you can see why you need to start adding mobile marketing to your strategy.

- 82% of all adults have a cell phone
- 58% of all adults send or receive text messages (7-in-10 of cell phone users)
- 27% of all adults have sent or read a text message while driving (1/3 of cell phone users)
- 14% of all adults bumped into something / someone while calling/texting (1-in-6 of cell phone users)

- Pew Research

Americans Hold Business Accountable

Hazel — Fri, 30 Jul 2010 13:40:41 +0000

Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society; yet, only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products, according to the 2010 Cone Shared Responsibility Study.

65% of Americans’ Believe Business Should Lead in Social Good

Don’t under estimate the power of Social!

Hazel — Tue, 01 Jun 2010 16:10:22 +0000

I just read a great article by Jay Deragon on Digital Nashville and he talked about the astonishing fact that so many who are in business today don’t really know what is going on in this “New Business Era”. He posted this very interesting chart that gives you a great snapshot of just how fast things are changing when it come to your customers behavior. Check out Gary Hayes Social Media Count below.

Oh, also bookmark Jay’s website while your at it. He has a great forward thinking mind!

Also, while you are at it…check out the Facebook Era website where Clara Shih has wrote a new book explaining the psychological shift going on in minds and hearts of consumers!

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Americans Responding To Online Advertising In Greater Numbers

Hazel — Thu, 20 May 2010 03:00:08 +0000

Consumers are more likely to read and act upon online advertising than they were a year ago, according to Opinion Research Corporation.

Every type of online advertising scored better with consumers in 2010 than a year ago.

Consumers say articles that include brand information are the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links.

Article-based advertising was preferred by 53% of respondents who said they are “very likely” or “somewhat likely” to read and act upon the material.

Coveted demographic groups are even more likely to express a preference for articles. According to the survey, 66% of people between the ages of 25 and 34, and 60% of those making at least $75,000 per year, say they are “very likely” or “somewhat likely” to read and act upon article-based advertising. Pop-up ads were least likely to be read or acted upon.

In the national study of 1,053 adults conducted in March 2010, survey respondents rated their likelihood to read and act upon five types of online advertising: banner ads, pop-up ads, e-mail offers, articles that include brand information, and sponsored search engine links. Respondents said they were “very likely” or “somewhat likely” to read and respond to:

Articles that include brand information: 53% compared to 51% in 2009.
Email offers: 51% compared to 47% in 2009.
Sponsored search engine links: 40% compared to last year’s 39%.
Banner ads: 28% compared to 25% in 2009.
Pop-up ads: 19% compared to 13% in 2009.

Are You Seeing This?

Hazel — Mon, 10 May 2010 20:06:48 +0000

In December 2004 new kid on the block Facebook reached 1 million active users. Fast forward six short years later and we are talking about over 400 million users who are active!!

Now you tell me how anyone in business who is fairly intelligent can ignore this or not see the significance of what is going on here? Honestly, it does not take a PhD to see this in not just a trend! No this is the END of business as usual forever. This is a new age, a new business era, and huge shift in our culture.

This is so significant that anyone in business whether it be the local cleaners to the hair stylist…would be foolish not to embrace what is going on and partner up with professionals who can help them bring their business practices into the 21^st century way of doing business.

If you need referrals to fine folks who do this contact me. I will be glad to refer you.

Facebook Company Timeline

2010

February

Facebook reaches over 400 million active users

2009

December

Facebook reaches over 350 million active users

September

Facebook reaches over 300 million active users

August

Facebook acquires FriendFeed

July

Facebook reaches over 250 million active users

June

Facebook launches Facebook Usernames

Digital Sky Technologies makes a $200 million investment for preferred stock at a $10 billion valuation

April

Facebook reaches over 200 million active users

February

Facebook reaches over 175 million active users
Facebook joins OpenID board
“Like” feature added

January

Facebook reaches over 150 million active users
CNN Live/Facebook integration

2008

December

Facebook Connect becomes generally available

August

Facebook reaches over 100 million active users

April

Facebook launches Facebook Chat
Facebook releases Translation application to 21 additional languages

March

Facebook updates privacy controls to include Friend List privacy
Facebook launches in German

February

Facebook launches in Spanish and French

January

Facebook co-sponsors Presidential Debates with ABC News

2007

November

Facebook launches Facebook Ads

October

Facebook reaches over 50 million active users
Facebook launches Facebook Platform for Mobile
Facebook and Microsoft expand advertising deal to cover international markets; Microsoft takes a $240 million equity stake in Facebook

July

Facebook acquires startup Parakey

Facebook launches Marketplace application for classified listings
Facebook hosts F8 event to launch Facebook Platform
Facebook Platform launches with 65 developer partners and over 85 applications

April

Facebook reaches 20 million active users
Facebook updates site design and adds network portals

March

Facebook reaches over 2 million active Canadian users and 1 million active UK users

February

Virtual gift shop launches as a feature

2006

December

Facebook reaches more than 12 million active users

November

Share feature added on Facebook, simultaneously launched on over 20 partner sites

September

News Feed and Mini-Feed are introduced with additional privacy controls
Facebook expands registration so anyone can join

August

Facebook development platform launches
Notes application is introduced
Facebook and Microsoft form strategic relationship for banner ad syndication

Facebook expands to add work networks

April

Facebook raises $27.5 million from Greylock Partners, Meritech Capital Partners and others
Facebook Mobile feature launches

2005

December

Facebook reaches more than 5.5 million active users

October

Photos is added as an application
Facebook begins to add international school networks

September

Facebook expands to add high school networks

August

The company officially changes its name to Facebook from thefacebook.com

Facebook raises $12.7 million in venture capital from Accel Partners;
Facebook grows to support more than 800 college networks

2004

December

Facebook reaches nearly 1 million active users

September

Groups application is added; the Wall is added as a Profile feature

June

Facebook moves its base of operations to Palo Alto, Calif.

March

Facebook expands from Harvard to Stanford, Columbia and Yale

February

Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room

Source http://www.facebook.com/press/info.php?timeline

Small Business Owners Are Not Feeling It Just Yet

Hazel — Fri, 26 Mar 2010 23:56:15 +0000

I was just reading Jeff Cornwell’s blog post, Confidence Improves, But Still Fragile and concurred with his position on keeping things in proper perspective when it comes to the big picture regarding the results of surveys and reports regarding the state of small business and entrepreneurs.

The National Federation of Independent Business Index of Small Business Optimism recently reported optimism has stalled for many small business owners which is no surprise to me and I’m sure no surprise to you.

What gets me about these reports is it seems each week the ever changing, popular flavor is on queue with one week its good news about the state of the economy and business then just as you consider to believe it here comes…bad news!

As primitive as it may seem, one of the best ways to get an accurate feel for the ‘grassroots level’ state of business is to just drive around your town and look at the tell-tell signs such as the numerous vacant commercial spaces, Craigslists endless ‘trying to recoup our loss’ ads listed in the business section, the many family members or neighbors who have lost their jobs, etc.

Not as sophisticated as all the bench markers, indicators, and such that have the reputation out there of “being in the know” about everything. But then again, I never have really put a lot of stock in what all the indicator sources say partly because as a seasoned entrepreneur I have found much of the data and predictions they are making don’t take into account or accurately represent the “ENTREPRENEUR” class and certainly not the “BOOTSTRAPPER” class which is really a shame because we are such a “realist” source of the pulse of American business.

Dont’ get me wrong, I am optimistic but I’ve been around long enough also to know how to call a spade a spade! We have some big problems going on in the marketplace right now and it’s not going to simply go away in a few quarters. It’s going to take sharp strategy and creativity to be considered relevant these days by your customer.

I believe one important element in being successful in twenty-first century business, will be the habit of not basing your business decisions on reports, indicators and data that are based on and rely on the ‘old models’ but rather to stay close to the pulse of your business (your customer) which often means getting dirty and manning the trenches yourself to hear that pulse.

Online Activities Over the Past 9 Years

Hazel — Sat, 07 Nov 2009 00:54:28 +0000

Interesting snapshot of the impact the digital age is having on us all. This wonderful snapshot is courtesy of the fine folks at Pew Internet and American Life Project. The 21st century will most certainly demand digital savvy business people who understand the old models for doing business will not work in this new economy. Different times, different people, need different approaches.

Visual Snapshot of the Digital Conversation Sphere

Hazel — Mon, 10 Aug 2009 15:43:33 +0000

What an Amazing job Brian Solis and Jesse Thomas did in creating a visual road map for today’s online conversation sphere.

You must subscribe to the blog and stay on top of the interesting posts at PR2.0 as well.

US Facebook Demographic Data

Hazel — Sat, 11 Jul 2009 13:42:20 +0000

Facebook User Facts February, 2009

Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.

Facebook reporting nearly 45.3 million active US users in the last 30 days

Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.

45% of Facebook’s US audience is now 26 years old or older.