American Internet User Survey Finds More Than 41.5 Million U.S. Adults Are Actively Using the Internet

NEW YORK, Jan. 27 /PRNewswire/ — 21% of U.S. adults are now using the
Internet, an increase of one-third from the 2nd quarter of 1997.   85% of
adults online use the Web and 75% use e-mail according to the American
Internet User Survey, from cyberdialogue/findsvp.
“The number of adults online continued to grow dramatically in the second
half of the year, confirming a growing dependency on the Internet,”  according
to Thomas E. Miller, vice president of Cyber…

Most of today’s marketing and advertising models fail to engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. A shift in thinking and approach is critical in order for any size business to compete in this new business economy. An emphasis on “connectivity” and “relationship building” is more important than ever for business growth and survival.

The marketing mindset must move to one that shifts from:

• Pushing messages to nurturing consumer connection

• Talking to listening

• Shifting innovation from the top-down to the bottom-up

…