Where the Customer Hangs Out »
By Hazel on Aug 30, 2011 in Featured, The Great Business Digital Divide | 0 Comments
By Hazel on Aug 30, 2011 in Featured, The Great Business Digital Divide | 0 Comments
By Hazel on Aug 30, 2011 in Featured | 0 Comments
By Hazel on Aug 30, 2011 in Featured | 0 Comments
By Hazel on Jun 25, 2011 in Featured, The Great Business Digital Divide | 3 Comments
By Hazel on Aug 17, 2010 in Age of the Super Consumer, Featured | 1 Comment
In marketing and advertising lingo…the term Branding carries a lot of weight! But when it comes to the very target Branding is suppose to make its impact on, well they don’t really care about that term because that is not how they refer to a company, product or service and it’s not what gets them to take an action.
Their touch point, frame of reference, what gets their interest…is the ‘human experience’. Period.
Today’s American consumers (whose ever changing life stages must be taken into consideration) start their relationship with your business by examining and experiencing your intent and motivation.…
By Hazel on Aug 13, 2010 in Age of the Super Consumer, Featured, The Great Business Digital Divide | 1 Comment
A good part of being successful has to do with character and what being successful means to YOU.
Character shows up in those little things most take for granted like keeping your word especially when it’s inconvenient, taking personal responsibility even if it cost you, returning phone calls, looking out for others well being before your own.
Basically, the way I see it is business success in this new economy will depend largely on your intentions, your motives. That is the way it used to be and that is how it should be in my books.
Everyone gets it you…
By Hazel on Jul 31, 2010 in Facts and Statistics Everyone in Business Should Know About, Featured | 1 Comment

Just look at these recent numbers!
It doesn’t take a professor to see the immediate future is ripe for beginning to think about how you are going to connect with today’s incredibly connected mobile consumer.
Just looking at this snapshot of numbers you can see why you need to start adding mobile marketing to your strategy.
- 82% of all adults have a cell phone
- 58% of all adults send or receive text messages (7-in-10 of cell phone users)
- 27% of all adults have sent or read a text message while driving (1/3 of…
By Hazel on Jul 30, 2010 in Facts and Statistics Everyone in Business Should Know About, Featured | 1 Comment
Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society; yet, only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products, according to the 2010 Cone Shared Responsibility Study.
By Hazel on Jul 27, 2010 in Featured, The Great Business Digital Divide | 2 Comments
A new study just released by digital agency i360 regarding Twitter use for branding, marketing and the consumer, indicates that consumers and brands use this medium in vastly different ways. By the way, this is also the case for Facebook.
Even though many businesses are jumping on the Twitter and Facebook bandwagon…they are finding they are on the outside of the bulk of conversations and not having the so-called instant success many of the Social Media gurus are promising. That is partly due to the fact businesses still think Social Media is just another form of…
By Hazel on Jul 3, 2010 in Featured, The Great Business Digital Divide | 3 Comments
On the eve of celebrating the blessing of our precious independence for our great country I love so dearly…I came across this headline today which announced 7.9 Million U.S. Jobs Lost many forever.
Wow! What a sad situation our country is facing as we prepare to celebrate and enjoy the freedoms that have been purchased and ransomed for us today on the backs of many a fine American. I thought to myself, “Is this our story for 2010 and on?”
The article went on to say “even though we’ve gained about 600,000 private sector jobs back, we’ve got nearly 8…