It was just reported 65% of online adults use social networking sites.
Yes, this is where YOUR customer is hanging out…but that does not mean putting up a page or blasting out Tweets on your daily flavor will attract them and make them want to choose your business over the numerous ‘me too’ competitors you have who are most likely jumping online as well.
Creative strategy & a ‘real-time’ understanding of EXACTLY who your customer is are the first steps to social success both online and off.
I will dig deeper on this topic next time.
To read the report, click below…
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