It’s a given, if you are in business…you want people to support your business so that you prosper!

However, often times business owners overlook the importance of ‘reciprocity’ when it comes to them supporting others who seek their business as well.

Have you ever got a case of instant annoyance when you see a salesperson coming in your door trying to pitch you his company’s services?

We have all been here before. Or how about that vendor who just keeps calling you wanting to upsell you on his latest products?

Don’t they understand you are BUSY…trying to run a business here you know!

Oh, but this can be a very costly perception on your part. Why? Well that same consultant, salesperson, brand rep, etc. most likely lives in your community or knows others who are in your community and they are very likely to share their experience of rejection from you to many others! It happens all the time.

After all…they are also customers & they tell many starting with family and friends about their experience with your business…good & bad:)

The next time a salesperson or vendor or such call upon you, treat them with the same respect and consideration as you want your customers to treat your business.  It can be a huge competitive advantage for your business.

“Do unto others as you would want them to do unto you” certainly applies to the business world as well.

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