Why Mobile Marketing Must be in Your Marketing Strategy
By Hazel on Jul 31, 2010 in Facts and Statistics Everyone in Business Should Know About, Featured
Just look at these recent numbers!
It doesn’t take a professor to see the immediate future is ripe for beginning to think about how you are going to connect with today’s incredibly connected mobile consumer.
Just looking at this snapshot of numbers you can see why you need to start adding mobile marketing to your strategy.
- 82% of all adults have a cell phone
- 58% of all adults send or receive text messages (7-in-10 of cell phone users)
- 27% of all adults have sent or read a text message while driving (1/3 of cell phone users)
- 14% of all adults bumped into something / someone while calling/texting (1-in-6 of cell phone users)
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