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Cannes 2010 Out of Touch with 21st Century Marketing?

Interesting question Ad Age posted in a poll this morning. So curious me logged in, cast my vote which was a (NO) then found the results to be exactly what I thought it would be.

This was the poll question…Do you care about Cannes?

Here is what the results were at noon (CST) on June 23rd…

Ad_Age_Cannes_Poll

Click to enlarge

I’m sure I’m going to hear it over this but to me this is a prime example of how out of touch many advertising, marketing, PR agencies and departments are concerning today’s new business era. Close to 80% participating in this poll are indicating this event is no longer relevant in the world of 21st century marketing. What do you think?

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