After all the bad PR Toyota has had lately, somebody over there came out swinging with a new ad series all built around life in the “Daddy Like Swagger Wagon”.

This is a great example of how creating and leading with relevant stories built around the lifestyles of your target market can be a hit like the campaign Toyota did with this targeting young, hip families.

They created an entire  “Swagger Wagon” destination to promote the Toyota Sienna. Notice they led with the lifestyle story not pushing boring specs on vehicle MPG’s, safety features, etc. No! They led with what today’s hip, young family does on a daily basis and how the Sienna is apart of the things that go on in their lifestyle.

Was it successful? You bet it is. They have had over a million views on their YouTube page alone and thousands of positive comments. It’s being shared around the globe in social networks and blogs (like myself) and other digital media sources.

NOW THAT IS 21^ST CENTURY MARKETING AND SELLING!

Website: http://toyotaswaggerwagon.com

YouTube Page: http://www.youtube.com/sienna

You may not be Toyota but you too can sell by leading with stories rather than the product or service you sell.

Popularity: 2% [?]