Comments on: Freshly Delivered Phone Books and Dinosaur Marketing http://www.strategicbusinessdesigner.com/2009/07/freshly-delivered-phone-books-and-dinosaur-marketing/ Specializing in helping Integrity Conscious businesses Mon, 29 Aug 2011 17:05:34 -0700 hourly 1 http://wordpress.org/?v=3.0.4 By: Hazel http://www.strategicbusinessdesigner.com/2009/07/freshly-delivered-phone-books-and-dinosaur-marketing/comment-page-1/#comment-129 Hazel Mon, 28 Sep 2009 18:04:16 +0000 http://www.strategicbusinessdesigner.com/?p=432#comment-129 Hello there. Thank you for your comments. Nice website by the way:) Your point 'advertising is NOT dead' is well taken. What I should have done is clarify a bit more that I was referring to 'traditional' <strong>advertising IS dead</strong>. Perhaps in Canada it is still popular to use the 'old school' way of advertising and marketing but one thing is for sure...digital marketing and advertising is not only giving traditional adverting and marketing a whooppin' (you won't find that in the dictionary either) but it's also putting a major hurting on print media. Again, my comments, first hand experience, and observations all line up with my firm belief we are in a new business era where the digital world rules and if your business is not actively being transformed to adapt and create your own space using the new ways and new tools for advertising and marketing...you will lose. Period. Hello there. Thank you for your comments. Nice website by the way:)

Your point ‘advertising is NOT dead’ is well taken. What I should have done is clarify a bit more that I was referring to ‘traditional’ advertising IS dead. Perhaps in Canada it is still popular to use the ‘old school’ way of advertising and marketing but one thing is for sure…digital marketing and advertising is not only giving traditional adverting and marketing a whooppin’ (you won’t find that in the dictionary either) but it’s also putting a major hurting on print media.

Again, my comments, first hand experience, and observations all line up with my firm belief we are in a new business era where the digital world rules and if your business is not actively being transformed to adapt and create your own space using the new ways and new tools for advertising and marketing…you will lose. Period.

]]> By: multimedia Design http://www.strategicbusinessdesigner.com/2009/07/freshly-delivered-phone-books-and-dinosaur-marketing/comment-page-1/#comment-128 multimedia Design Sat, 26 Sep 2009 19:28:01 +0000 http://www.strategicbusinessdesigner.com/?p=432#comment-128 Ah, more broad sweeping statements. Advertising is NOT dead. (Look on the right of this blog - advertising is alive and well!) Print media is not dead. Only virtual pundits declare such tired cliches! According to Canada Post, 80% of Canadians still get their bills via the post. What does that say about mail and print? The Royal Mail in the UK deliver 80 million items every single day. Is the internet replacing printed bills? Maybe people do use Google more than the Yellow Pages, but advertising is definitely not dead. It's shifting. What about the estimated 70% of businesses that don't have a web presence? There are many companies that are doing just fine without a website - including a very successful web designer I know personally! Yes, a web designer who is thriving without any web presence whatsoever. Word of mouth is king. So before you discount every print ad, every piece of marketing that is not wrapped in XHTML or everything that comes through your mail box, remember that some people like tactility, hand held and old fashioned. I, too, dream of a paperless office, but understand that not everyone is like me either. By the way, your spell checker should have picked up 'otta'. Maybe the digital age (whatever that is) will introduce a new dictionary as well. Ah, more broad sweeping statements.

Advertising is NOT dead. (Look on the right of this blog – advertising is alive and well!) Print media is not dead. Only virtual pundits declare such tired cliches!

According to Canada Post, 80% of Canadians still get their bills via the post. What does that say about mail and print?
The Royal Mail in the UK deliver 80 million items every single day. Is the internet replacing printed bills?
Maybe people do use Google more than the Yellow Pages, but advertising is definitely not dead. It’s shifting.
What about the estimated 70% of businesses that don’t have a web presence? There are many companies that are doing just fine without a website – including a very successful web designer I know personally! Yes, a web designer who is thriving without any web presence whatsoever. Word of mouth is king.

So before you discount every print ad, every piece of marketing that is not wrapped in XHTML or everything that comes through your mail box, remember that some people like tactility, hand held and old fashioned. I, too, dream of a paperless office, but understand that not everyone is like me either.

By the way, your spell checker should have picked up ‘otta’. Maybe the digital age (whatever that is) will introduce a new dictionary as well.

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