Well that day that all mothers long for, Mother’s Day…a day of recognition especially made for those of us who have contributed to one of life’s mysteries and wonders…Motherhood is close to showing up on the scene.

If your anything like me, it represents a “check out” moment from the hustle and bustle of life to reflect on the joys of beings mom (and the sorrows), how far you have come and how far your family has come.

Most of us our adorned with flowers, a gift, or dinner out and those are all such wonderful tokens of love from our families. However, this year I also received a Mother’s Day gift that not only was really special to me personally…but it was an excellent example of 21st century marketing at its finest in my books! Those of us in business should setup and take notice.

Here’s the scoop. I was busy at my computer (I still spend way too much time there) working on my business and an email came in from a dear friend of mine notifying me…

Your friend Patty sent you the following video from CNNBC: “Hazel Nieves Announced as 2009 Mother of the Year.”

I thought at first…wow…about time someone out there knew what I went through raising six children as a single parent!! Of course, I clicked on the link and to my utter delight the video played with all these mentions of me announced as ‘Mother of the Year’ from President Obama to a guy with a tattoo on his arm with my first name!!!!

WOW! I was so excited I then personalized the email and sent it to a list of mothers I know so they too could get the joy of this gift like I did.

You may be saying great for you but how does this help me with my marketing!

Well first, I found out the video has been sent to more than 4,500,000 moms and that does not count today’s numbers or tomorrow!! Secondly, the sponsors of this video have had a flood of emails pouring in thanking them for the video, blogger’s blogging about and just a huge response to what the entire marketing purpose was in the first place and that was to bring attention and TRAFFIC to their organization MomsRising.org!

The MomsRising Organization is dedicated to bring together millions of people who share a common concern about the need to build a more family-friendly America. Started in May of 2006, MomsRising has gained over 150,000 citizen members and is rapidly growing. More than 85 national and state organizations have signed on to be aligned with MomsRising.

There marketing for this cause is soooooooo 21st century in that they understand how to strike the cord of emotion in people and give something relevant to their audience so that they can also share in the purpose and mission of this organization and at the same time in a ‘non-selling’ way help us to understand the need for us to support this cause.

I advise anyone one interested in what I call ‘New Model’ marketing to study their website and strategies. They certainly are doing an excellent job!

P.S. Just because of this ONE video, I not only became aware of them (I never heard of them before), I have signed up as a member, took the time to fill out a ‘refer my friends’ form to help spread the word, and I will begin to get involved with this organization.

Now that is good marketing! That’s good Social Media Marketing!!

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