Comments on: Old Navy Flops. Anybody Home?

By: My Amazing Weight Loss Story

My Amazing Weight Loss Story — Fri, 29 May 2009 03:46:26 +0000

Thanks for posting, I very much enjoyed your latest post. I think you should post more often, you obviously have talent for blogging!

By: Alida

Alida — Tue, 26 May 2009 22:08:54 +0000

I am disappointed that Old Navy did not learn from the experiences of Denny’s, KFC and other companies that have done similar promotions this year. I know that other companies will continue this trend and hope they finally learn to prepare for a large consumer response.

By: Dave Van de Walle

Dave Van de Walle — Tue, 26 May 2009 17:54:57 +0000

Hazel,

Great post. “No longer are you in control of your brand” should be tattooed on every brand manager’s forehead.

Well, tattooed in reverse, so that when they look in the mirror they will see that it’s not them in control.

Yes, there’s real-time reality, too — can’t imagine a brand like Old Navy isn’t paying attention, but apparently not.

Keep on sharing stuff like this!