Today I came across a tweet on Twitter providing a link to a YouTube video titled Bank of America Walkout. WOW! is all I can say.

This is consumer power using social media to the 10th power!!! I predict this video will spread like wildfire and I also believe many  B of A customers will join in on this move.

This is a perfect example of what I have been saying for awhile now…this is the Age of the Super Consumer. Businesses both large and small have nowhere to hide anymore when it comes to their customers.

In fact, let it go on the record my belief is transparency is the new customer service and authenticity is the new differentiators in business today. What are you doing to position your business for this shift?

One thing is for sure… Bank of America or Bend over America better have a great social media PR expert on staff.

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