Susan Boyle

If you have not seen the videos or heard about the incredible voice of Great Britain’s Susan Boyle yet you must not come out very often!

Most have heard because her story has been all over the internet.  But more importantly its what her story of ‘most unlikely to succeed’ has done to touch the heart of millions of people around the world.

Susan looked the part of an average person (like most of us) but when she appeared on TV show Britain’s Got Talent and she begin to sing, the greatness that has always been in her came out to woo the world over!

I think her story is a lesson those of us in business would do well to heed. The fact is, every one of us have the need for significance, for being treated with respect and acknowledged by others. And we all deserve that because we are were uniquely and wonderfully made and there is greatness in each everyone one of us.

Today’s business must have a ‘soul’ and walk their talk. Everyone says “we are customer centric” (or something on those lines) but this can only be done genuinely when you begin to see your customers or clients in the light of their uniqueness and individual value.

I’m not trying to be corny nor am I saying you have to be a psychologist to succeed in delivering exception customer service and experiences. We don’t have to have a degree to know how important it is to not judge a book by its cover. You are in business and also a consumer. Think about it. When is the last time a business you spend your money with really made it clear to you they value YOU?

21st century businesses understand … business is about human beings. Human beings are creatures of emotion and one of the greatest driving emotions we have is the need to be valued. Just everyday average you and me. So…like Susan showed us…treat others (your customers included) the way YOU want to be treated and valued and people will flock to your business. Your customers are real gems.

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